Need some powerful statistics and industry research to use in your next pitch deck or presentation to the C-suite? Look no further! Below you’ll find a compilation of the latest and best cause, social good and CSR research.
Need a quick, at-a-glance guide? Check out Statistics All Cause Marketers Should Know.
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A lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide and…
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The pandemic changed many things about our everyday lives, but it also highlighted on interesting…
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3rd Annual Corporate Social Responsibility Insights…
The 3rd Annual Corporate Social Responsibility Insights Survey was released in partnership with ACCP and…
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2021 Porter Novelli Purpose Premium Index…
The world is changing exceedingly and quickly. It’s important for brands to have a deep…
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2021 Porter Novelli Executive Influence Study
Business leaders need to take a be prepared to make a stance on social impact…
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Advancing Equity In The Corporate Social…
The Advancing Equity In Corporate Social Impact Profession study is research about the demographic profile…
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Young people are inspired and influenced to act for the causes they see, hear and…
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Recent social and political upheaval has lead the belief-driven employee to examine priorities and values…
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Porter Novelli’s 2021 Purpose Perception Study
Purpose is hard. Companies invest millions of dollars and many years to find, live and…
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Meet America’s Charity Checkout Champions 2021
In 2020, over $605 million was raised by a group of 76 point-of-sale fundraising campaigns…
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Accelerist’s 2021 Post-Pandemic Fundraising
These past 15 months have turned the entire world as we knew it upside down,…
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For Momentum’s 2021 Nonprofit And Corporate…
The unexpected events of 2020 created a great deal of change. Corporations and nonprofit organizations…
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Edelman’s 2021 Trust Barometer
After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and economic crisis, the global outcry…
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Porter Novelli’s 2020 Executive Purpose Study
Myriad studies from reputable institutions, especially today, prove how stakeholders expect companies to lead with…
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VolunteerMatch’s 2020 The Impact Of COVID-19…
VolunteerMatch conducted surveys in March and May of 2020 the results of which have provided…
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For Momentum’s 2020 Key Elements Of…
What factors make for an outstanding cause marketing campaign? To find out, For Momentum surveyed…
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Accelerist 2020 POS Survey: How Consumers…
The 2020 global pandemic’s impact on shopping behavior, especially brick-and-mortar retail, consumer purchasing power, and…
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Porter Novelli 2020 Purpose Tracker: Employee…
The COVID-19 pandemic and continued social unrest have made it clear that now, more than…
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JUST Capital And The Harris Poll’s…
In May of 2020, JUST Capital partnered with The Harris Poll to conduct the What…
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PIPLSAY’s 2020 Brands Against Racism
The feverish protests following George Floyd’s death have led to several top brands come out…
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Porter Novelli 2020 Purpose Tracker: Addressing…
Porter Novelli Purpose Tracker: Addressing Social Justice & Diversity in Communications report dives into the…
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Edelman Trust Barometer Special Report: Brand…
The Edelman Trust Barometer Special Report: Brand Trust in 2020 reveals that brands face a…
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The Corporate Social Mind’s 2020 Public…
The Corporate Social Mind Research Report examines the public’s expectations of business in a new…
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Zeno’s 2020 Strength of Purpose
In a first of its kind global study, the findings of The 2020 Zeno Strength…
News/Articles
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COVID-19 Social Impact Statistics
In light of these challenging times, numerous organizations have conducted special COVID-19 research and reports.…
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Special COVID-19 Social Impact Research
As the entire globe grapples with the spread of this global pandemic, researchers in the…
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Edelman Trust Barometer’s 2020 Special Report…
These last few weeks we have all lived the consequences of low trust in government…
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Carol Cone on Purpose, ANA and…
Once viewed as a largely B2C strategy, purpose is today widely accepted as critical for…
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Kantar’s Purpose 2020: Purpose-Led Growth
Businesses are more powerful than ever and people expect companies to use their power responsibly.…
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Edelman’s 2020 Trust Barometer
In this year’s edition of Edelman’s Trust Barometer, one thing is clear – societal institutions…
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5WPR 2020 Consumer Culture Report
There are many theories and models for predicting consumer behavior. One thing they all have…
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IBM’s 2020 Purpose and Provenance Drive…
IBM’s released a new study, Purpose and Provenance Drive Bigger Profits for Consumer Goods In…
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Weber Shandwick And KRC Research’s 2020…
Weber Shandwick, in partnership with KRC Research, released The State of Corporate Reputation in 2020:…
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Good.Must.Grow’s 2019 Conscious Consumer Spending Index
The seventh annual Conscious Consumer Spending Index, delivering a mixed diagnosis on the state of…
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Edelman’s 2019 Brand Trust Barometer Special…
The 2019 Edelman Trust Barometer Special Report: Institutional Investors identifies pivotal issues shaping investment criteria…
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Deloitte’s Global Millennial Survey 2019
Despite current global economic growth, expansion and opportunity, millennials and Gen Zers are expressing uneasiness…
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Cause and Social Influence’s 2019 Report:…
Cause and Social Influence’s research explores how Americans in their formative years are influenced to…
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Inspired by the rise of brands that are seeking to connect with what’s happening in…
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Edelman’s 2019 Trust Barometer Special Report
Edelman’s research over the past few years has shown that as the role of brands…
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Porter Novelli/Cone’s 2019 Gen Z Purpose…
Gen Zers (Born between 1997 and 2012) aren’t the “Millenial 2.0” generation – they’re charting…
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Accenture’s 2019 Annual Holiday Shopping Survey
The vast majority of U.S. consumers plan to spend at least as much this year…
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Accenture Strategy- From Me to We,…
In an era of radical visibility, technology and media have given individuals the power to…
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2018 Porter Novelli/Cone Purpose Premium Index:…
Reputation, quite simply, is everything. It is painstakingly built and carefully protected, yet, can implode…
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Nearly two-thirds (64 percent) of consumers around the world will buy or boycott a brand…
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Weber Shandwick CEO Activism in 2018:…
Weber Shandwick partnered with KRC Research in May/June 2018 to conduct an online survey of…
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Cause and Social Influence’s 2018 Influencing…
Cause and Social Influence’s latest research, Influencing Young America to Act, studies what moves people…
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2018 Chronicle of Philanthropy’s Corporate Giving…
The Chronicle of Philanthropy’s latest corporate giving survey of 68 of the largest public companies…
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Nielsen’s Descubrimiento Digital: The Online Lives…
Marketers and advertisers can connect with the brand-loyal Latinx community by authentically aligning on certain…
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2018 Shelton Group’s ‘Brands & Stands:…
This year, Dick’s Sporting Goods® took a stand. In the wake of the shooting at…
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2018 DoSomething Strategic’s Survey of Young…
According to DoSomething Strategic’s new survey, 2018 Survey of Young People and Social Change: Young people — we’re…
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Enso’s WORLD VALUE INDEX – How…
Everyday people are more powerful than ever. So creating value in the world today is…
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2018 Cone/Porter Novelli Purpose Study
The Cone/Porter Novelli Purpose study, examining consumer expectations and behaviors toward companies that lead with…
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Meet America’s Charity Checkout Champions 2019
In 2018, over $486 million was raised in the United States by a group of…
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The POS Giving: Progressing and Prospering
The POS Giving: Progressing and Prospering study from Catalist is both a look at the current 2018…
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Study: Brands with a purpose grow…
Kantar’s study adds to a growing body of research and case studies that demonstrate how…
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The 2018 Edelman TRUST BAROMETER reveals a world of seemingly stagnant distrust. People’s trust in…
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Championing Change in the Age of…
In today’s divisive social and political climate, brands face unprecedented challenges when engaging with consumer…
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America’s Charities Snapshot 2017
Today’s workers are more transient, diverse, and tech savvy than their predecessors. They are also…
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Over the past few years, a growing number of corporate leaders and experts have spoken…
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In an effort to further analyze marketplace trends and define actionable insights around Corporate Social…
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In their latest CorpSumer research, MWWPR has identified a powerful segment of the population that…
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Brand Channel Grow. Change. Grow.
Growth has taken on a new form in the Age of You. As new dynamics…
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2017 Cone Communications CSR Study
The 2017 Cone Communications CSR Study reveals one major takeaway for companies: consumers are no…
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The Good Life (Sustainable Brands)
Today’s vision of The Good Life has surely evolved. To ascertain how U.S. society conceives…
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2017 Edelman Earned Brand Study
Around the globe, consumers are putting their personal convictions front and center. From the grocery…
Engage for Good Podcast
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Ep225: How National NPOs Can Work…
Today on CauseTalk Radio, Megan and Joe talk to Mollye Rhea, President of Atlanta-based For Momentum, on what’s needed…
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Allison+Partners’ 2017 Influence Impact Report
Consumers who follow digital influencers are more likely to share information about and engage with…
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For Momentum’s 2017 Managing National Corporate…
A newly released report digs into the dynamics between National Nonprofit HQ’s and their local…
News/Articles
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New Survey: America’s Charity Checkout Champions…
In 2016, over $441 million was raised in the United States by a group of…
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Unilever Consumer Study Shows A Third…
A study by purpose giant Unilever surveyed 20,000 adults from five countries about their brand…
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Radley Yeldar’s Fit for Purpose 2016…
According to London-based agency Radley Yeldar’s second Fit for Purpose report (an index of the…
News/Articles
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How Your Constituents Are Dictating The…
In today’s ever-changing climate, consumer and philanthropic choices are extending beyond demographic borders. Segments of…
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2016 Cone Communications Millennial Employee Engagement…
Millennials are becoming a force to be reckoned with in the workplace. This group is…
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2016 Cone Communications Employee Engagement Study
The 2016 Cone Communications Employee Engagement Study reveals an increased expectation for companies to provide…
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For Momentum’s 2016 Cause Partnership Sales…
In 2014, For Momentum conducted its first survey of U.S. nonprofit executives responsible for selling…
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2016 Catalist Revelations at the Register
With advancements in technology, the continued rise of online shopping and current campaign saturation in…
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2015 Good Scout Group Change at…
For decades, traditional and e-commerce retailers have raised billions of dollars for a variety of…
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The 2016 Edelman TRUST BAROMETER revealed trust in all four institutions has reached its highest…
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IEG’s Growth of Cause Marketing
ESP reported that cause grew 3.0% to reach $2.05 billion in 2017. Cause once again…
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2015 Nielsen Global Sustainability Report
In a world of choice, the reasons we purchase one product over another can be…
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2015 Cone Communications Millennial CSR Study
The 2015 Cone Communications Millennial CSR Study gives an inside look into the unique attitudes,…
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Lisa A. Cavanaugh, Francesca Gino and Gavan J. Fitzsimons Gifts that support a worthy cause…
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2015 America’s Checkout Charity Champions
In the United States, it is common to be asked to donate spare change or…
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Cause Marketing Effectiveness and the Moderating…
Michelle Andrews, Xueming Luo, Zheng Fang, & Jaakko Aspara In cooperation with one of the…
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2014 MSLGROUP The Future of Business…
MSLGROUP’s latest survey of 8,000 millennials across 17 countries reveals that they feel very differently…
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Choice of Cause in Cause-Related Marketing
Choice of Cause in Cause-Related Marketing (a series of research studies by Stefanie Robinson, Caglar…
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In an experiment out of Harvard Business School by Michael Norton and Elizabeth Dunn, people…
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March 2011 research by Aradhna Krishna from the University of Michigan posits that consumers who…
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Professor Michal Ann Strahilevitz of Golden Gate University has conducted research on the practical application…
