Welcome to your online treasure-trove of employee engagement, social good and cause marketing examples, campaigns and resources that will help provide a solid foundation on which to build your own social good initiatives, or perhaps some inspiration to infuse your next cause marketing campaign with the critical consumer and employee engagement it deserves.
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Four Trends Dramatically Reshaping Corporate Philanthropy
The demand for quicker corporate giving is ubiquitous. It’s not IF a disaster happens anymore,…
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From Newcomer To Wave-Maker: Lessons From…
Just five years after Comic Relief USA launched Red Nose Day in the US, the…
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Kellogg’s Rice Krispies Treats Creates New…
Expressing and receiving love is something every child needs. This year, Kellogg’s Rice Krispies Treats® is…
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Social Impact Goes Back To School…
Back to school time is an important one for many retailers. This year, many have…
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It’s back to school time and cause marketing campaigns abound in the race to garner…
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“C” the REAL Difference our CEREAL…
BATTLE CREEK, Mich., Aug. 6, 2019 /PRNewswire/ — Kellogg is committed to creating Better Days for people, communities and the…
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The makers of the KILZ® Brand…
SANTA ANA, Calif., Aug. 5, 2019 /PRNewswire/ — Every dog is worthy of a good home, and…
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Maggiano’s Hosts Wish Wednesday to Raise…
DALLAS, Aug. 5, 2019 /PRNewswire/ — Maggiano’s Little Italy® has been raising funds for Make-A-Wish® to help create life-changing wishes…
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Nordstrom To Give 25,000 Kids In…
SEATTLE, Aug. 5, 2019 /PRNewswire/ — One in five American children will experience a level of poverty that…
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DICK’S Sporting Goods and the DICK’S…
PITTSBURGH, Aug. 02 /CSRwire/ – DICK’S Sporting Goods and The DICK’S Sporting Goods Foundation launched…
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Jiffy Lube® Teams Up with MDA…
HOUSTON, Aug. 2, 2019 /PRNewswire/ — Jiffy Lube and the Muscular Dystrophy Association (MDA) are teaming…
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IMAG!NE Snacks Partners With No Kid…
PLANO, Texas, July 31, 2019 /PRNewswire/ — It’s hard for anyone – especially kids – to focus on…
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Valvoline Instant Oil Change Supports Cancer…
NEWTON, Mass., Aug. 1, 2019 /PRNewswire/ — Valvoline Instant Oil Change (VIOC) customers in New England are helping…
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Subaru Fosters Education Through Annual “Subaru…
Automaker Continues Partnership with American Association for the Advancement of Science to Bring Award-Winning Books…
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Auntie Anne’s Partners with Alex’s Lemonade…
LANCASTER, Pa., July 29, 2019 /PRNewswire/ — Auntie Anne’s®, the world’s largest hand-rolled soft pretzel franchise, is partnering…
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Emergency Blood Shortage: $5 Amazon Gift…
WASHINGTON D.C., July 29, 2019 /PRNewswire/ — To help address the current emergency blood shortage, all who come…
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Cerveza Patagonia Beer is Rolling Out…
NEW YORK, July 29, 2019 /PRNewswire/ — Cerveza Patagonia, a premium lager inspired by the mountainous region…
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The Allstate Foundation Brings Disaster Preparedness…
Sacramento, CA — (July 22, 2019) – With California’s 2019 wildfire season under way, local…
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Meijer Simply Give Program Surpassed $50…
GRAND RAPIDS, Mich., July 24, 2019 /PRNewswire/ — The Meijer Simply Give program surpassed $50…
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Hanesbrands Partners With Free The Girls…
WINSTON-SALEM, N.C., Jul. 25 /CSRwire/ – HanesBrands, a socially responsible global marketer of everyday basic…
