There are often legal implications and considerations when entering into a cause marketing or other corporate/nonprofit arrangement. More than 40 states have charitable solicitation laws that generally define and regulate “commercial co-venturers,” “fundraising counsel,” “professional fund-raisers/paid solicitors,” “solicitations” and “contributions”.
For a thorough introduction to these concepts, check out these top resources on cause marketing and the law:
The Better Business Bureau's Wise Giving Alliance Standards for Charity Accountability were developed to assist donors in making sound giving decisions and to foster public confidence in charitable organizations.
Read MoreLearn the basics of cause-related marketing and the law in this must-read article written by Greenberg Traurig’s Ed Chansky.
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Sample CCV Contract
Need a place to start with your contracts? Be sure to check out this example from Ed Chansky.
Download NowThis free webinar from Greenberg Traurig's Ed Chansky will get you up to speed in a hurry on all you need to understand about properly formalizing a corporate-nonprofit partnership arrangement.
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Great primer on UBIT and UBTI by Mark Klimek and Jeremy Schirra of McDonald Hopkins, LLC
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