Whether you’re new to cause marketing and corporate/nonprofits partnerships, or a seasoned pro, there are a variety of legal implications and requirements to consider. Don’t fret! We’ve pulled together this legal guide with the help of Perlman & Perlman, LLP to provide you with a thorough introduction to everything you need to know.
This guide will provide you with helpful information for understanding the legal considerations in conducting charitable sales promotions, online fundraising campaigns, point-of-sale fundraising, matching donation campaigns, influencer engagement, and much more.
The moment you enter into a Cause Marketing arrangement, there are a multitude of rules and regulations you need to follow from state registration and report requirements to contract requirements, advertising and disclosure requirements and UBIT - unrelated business income tax. Learn about all of them here to set yourself up for success!Get The Overview
Online charitable sales promotions have exploded in popularity in the last decade. Check out the five key considerations for evaluating whether your company or charity must undertake state registration or reporting to conduct a cause marketing campaign online.Know The Rules
Charities and their corporate partners engaging in online cause marketing activations should be aware that California’s new law governing “charitable fundraising platforms” (effective as of 1/1/23) may apply to their activities. Check out what you need to know to stay compliant with the new requirements!Explore The Law
Is your charitable organization thinking about soliciting funds? Forty + states have laws that regulate fundraising activities, with the specific rules and requirements varying from state to state. Here's a primer on what you need to know!Become Compliant
With over $5 billion raised through customer donations at retail checkout counters, point-of-sale fundraising campaigns are a popular and effective way for companies to raise funds for their favorite charitable causes. If you're engaging in these campaigns check out the three key legal considerations to keep top of mind!Check It Out
Matching gift campaigns are a popular fundraising strategy used by charities to increase donations by incentivizing public donations with donations offered by one or more “match donors.” Before embarking on such a campaign, you should understand how different types of matching gift campaigns raise important compliance considerations. Learn how to maximize your donations while minimizing legal problems!Get Match-Making
Social media has opened up new avenues of giving and leveraging influencers’ followers can yield tremendous support for causes. Yet, your organization needs to be careful as you explore these new fundraising methods. Social media platforms have rules regulating fundraisers and all the laws that apply to traditional fundraising can apply to fundraisers over Twitter, Instagram, or Facebook. Learn the rules plus how your influencers can avoid taxable income!Learn The Rules
With the re-emergence of virtual currency and the development of NFTs, your organization is left to consider whether and how to dip its toes into the crypto-waters. Check out these legal and practical considerations as you consider using or investing in the crypto-world.Prepare Your Organization
Whether you’ve been developing cause marketing campaigns for some time, or just looking to start, it’s important to have your legal bases covered. Check out these 10 legal essentials so you can set your organization up for a stellar and compliant cause marketing campaign!Get The Requirements
Is your business seeking to formalize its charitable giving or achieve specific social impact goals? An option you may be considering is the establishment of a corporate foundation. While doing so can provide a number of strategic benefits, corporate foundations are subject to a number of legal regulations and restrictions, and may not prove to be the most effective approach in the long run. Check out these pros and cons, as well as alternative strategies and structures to achieve your charitable and social impact objectives.Get The Answer
Looking for more cause marketing law resources? We've got you covered. Check out this list for everything from the Charleston Principles, to corporate partnership and the law, the best practices for transparent cause marketing and more!See Resources