Cause and Social Influence’s latest research, Influencing Young America to Act, studies what moves people ages 18 to 30 to action and discovered:
- The number one issue in the eyes of all young Americans surveyed was Civil Rights/Racial Discrimination (29%), followed by Gun Safety (22%), Immigration (21%) and Climate Change (21%)
- An incredible 66% of Young Americans said they intended to vote in 2018
- Social media influences Young America to get involved in movements, yet their own initial foray does not involve social media – they were more likely to sign petitions and attend rallies and protests. Only with #AllLivesMatter did the news media exceed social media as the top influencer of movements
