The feverish protests following George Floyd’s death have led to several top brands come out openly in support of anti-racism movements. This report delves into what consumers think about brand responsibility and how their actions might affect their attitude towards them. Brands, as well as retailers, can leverage this data in their decision making.
Piplsay polled 30,452 people nationwide and found that:
- 65% of Americans think brands should act responsibly and take a stand against racism
- 51% of Americans are most willing to buy from brands that openly speak out against racism
- 31% of Americans believe brands should first eliminate racial bias from within their organization
