Social Impact Statistics You Should Know

If you work at the intersection of profit and purpose, you undoubtedly need quick access to research to support your daily work, whether you’re presenting to the C-Suite or potential partners. When it comes to brand purpose and corporate social responsibility, there’s a growing mountain of evidence that links doing well and doing good.

Here are top-line cause marketing and social impact statistics from 2018 – 2022 you’ll want to share.

Check out our most popular stats sections: Consumer Preference and Employee Engagement!

Looking for a deeper dive into leading cause marketing and social impact stats?

Social Impact Stats Categories

Black Lives Matter & Social Justice

Two of the top three movements for which respondents took action involved supporting Black Americans. Cause & Social Influence’s 2021 Influencing Young America To Act Two of the top three movements for which respondents took action involved supporting Black Americans. #SocialImpact #RacialJustice Click To Tweet

Opportunities for advancement in CSR are limited, even more so for BIPOC professionals. ACCP’s 2022 Advancing Equity In The Corporate Social Impact Profession  Opportunities for advancement in CSR are limited, even more so for BIPOC professionals. #SocialImpact #RacialJustice Click To Tweet

73% of companies’ DEI budgets will increase and 83% of companies stated that antiracism actions reinforced their corporate purpose. CECP’s 2021 Giving in Numbers 73% of companies’ DEI budgets will increase and 83% of companies stated that antiracism actions reinforced their corporate purpose. #SocialImpact #RacialJustice Click To Tweet

Corporate DEI strategies are perceived as lacking, especially by BIPOC professionals. AACP’s 2022 Advancing Equity In The Corporate Social Impact Profession Corporate DEI strategies are perceived as lacking, especially by BIPOC professionals. #SocialImpact #DEI Click To Tweet

64% of CSR professionals reported racial justice as a new long-term priority. ACCP’s 2021 The Impact Of Pandemic & Racial Justice Movement On CSR 64% of CSR professionals reported racial justice as a new long-term priority. #SocialImpact #RacialJustice Click To Tweet

76% of executives acknowledge the role of business in perpetuating systemic racial inequality and are committing to action now more than ever. Porter Novelli’s 2020 Executive Purpose Study 76% of executives acknowledge the role of business in perpetuating systemic racial inequality and are committing to action now more than ever. #SocialImpact #RacialJustice Click To Tweet

Concern that corporate racial equity commitment may be fleeting, particularly among BIPOC professionals. AACP’s 2022 Advancing Equity In The Corporate Social Impact Profession Concern that corporate racial equity commitment may be fleeting, particularly among BIPOC professionals. #SocialImpact #DEI Click To Tweet

Brands As Activists

63% of respondents continue to want CEOs to take a stand on key societal issues, with income inequality, racial equity and climate change the top issues identified. JUST Capital’s 2021 Americans’ Views on Business Survey 63% of respondents continue to want CEOs to take a stand on key societal issues, with income inequality, racial equity and climate change the top issues identified. #SocialImpact Click To Tweet

88% of executives know that now more than ever, companies must lead with purpose. Porter Novelli’s 2020 Executive Purpose Study 88% of executives know that now more than ever, companies must lead with purpose. #SocialImpact #BusinessForGood Click To Tweet

89% of executives say companies that lead with purpose have a competitive advantage in today’s marketplace. Porter Novelli’s 2020 Executive Purpose Study 89% of executives say companies that lead with purpose have a competitive advantage in today's marketplace. #SocialImpact #BusinessForGood Click To Tweet

76% of global respondents say that CEOs should take the lead on change rather than waiting for government to impose it. And 73% believe a company can take actions that both increase profits and improve economic and social conditions in the community where it operates. Edelman’s 2019 Trust Barometer 76% of global respondents say that CEOs should take the lead on change rather than waiting for government to impose it. #socialimpact #CSR Click To Tweet

62% of global consumers want companies to take a stand on issues they are passionate about and 64% find brands that actively communicate their purpose more attractive. Accenture’s 2018 Global Consumer Pulse Research 62% of global consumers want companies to take a stand on issues they are passionate about and 64% find brands that actively communicate their purpose more attractive. #socialimpact Click To Tweet

81% of tech professional think CEOs have a responsibility to speak up about issues that are important to society. Weber Shandwick’s CEO Activism in 2018: The Tech Effect
81% of tech professional think CEOs have a responsibility to speak up about issues that are important to society Click To Tweet

81% say business can be a force for positive social and environmental change. Enso’s 2018 World Value Index  81% say business can be a force for positive social and environmental change. Click To Tweet

Americans expect companies to lead with Purpose: 78% of Americans believe companies must do more than just make money; they must positively impact society as well. Cone/Porter Novelli’s 2018 Purpose Study 78% of Americans believe companies must do more than just make money; they must positively impact society as well. Click To Tweet

Business & Politics

56% of consumers say that too many brands are using societal issues as a marketing ploy. Edelman’s 2019 Trust Barometer 56% of consumers say that too many brands are using #societalissues as a marketing ploy #csr Click To Tweet

Eight in 10 global executives (79%) say it is important for the CEO to communicate the organization’s values in order to be highly regarded. Weber Shandwick And KRC Research’s 2020 State Of Corporate Reputation79% of global executives say it is important for the CEO to communicate the organization’s values in order to be highly regarded #CSR #Purpose Click To Tweet
 
Nearly 60% said capitalism is not working for the average American. JUST Capital’s 2021 Americans’ Views on Business Survey Nearly 60% said capitalism is not working for the average American. #SocialImpact Click To Tweet

Campaign Planning & Partnerships

Despite 2020’s tough circumstances, 59% of respondents reported flat or increased corporate partnership revenue, with the largest group (45%) reporting an increase. For Momentum’s 2021 Nonprofit And Corporate Partnership Dynamics Survey Despite 2020’s tough circumstances, 59% of respondents reported flat or increased corporate partnership revenue, with the largest group (45%) reporting an increase. #socialimpact #corporatepartnerships Click To Tweet

64% of Best In Class Cause Campaigns take four to 12 months to execute. For Momentum’s 2020 Key Elements Of BIC Cause Campaigns 64% of Best In Class Cause Campaigns take four to 12 months to execute. #socialimpact #causemarketing Click To Tweet

55% of respondents ranked being able to leverage digital strategies and emerging technologies as important to the future of BIC Cause Campaigns. For Momentum’s 2020 Key Elements Of BIC Cause Campaigns 55% of respondents ranked being able to leverage digital strategies and emerging technologies as important to the future of BIC Cause Campaigns. #socialimpact #causemarketing Click To Tweet

Brand/mission alignment is the top factor (97%) companies consider in partnership selection. For Momentum’s 2022 Next Level Partnerships: A Corporate Perspective Brand/mission alignment is the top factor (97%) companies consider in partnership selection. #socialimpact #causemarketing Click To Tweet

For companies, the top measures of success for social impact partnerships are impacting the nonprofit’s mission (91%), success stories showing impact (89%), and employee engagement measures (83%). For Momentum’s 2022 Next Level Partnerships: A Corporate Perspective For companies, the top measures of success for social impact partnerships are impacting the nonprofit's mission, success stories showing impact, and employee engagement measures. #causemarketing Click To Tweet

Consumer Preference

Generation X (72%) and Boomers (68%) are more likely to be “hooked” by a purpose ad, but among consumers who have noticed these ads members of Gen Z (81%) are most likely to want to talk, learn, or do something about what they viewed. GfK and Goodvertising Agency’s 2022 Taking A Generational Approach To Brand Purpose Effectiveness Generation X (72%) and Boomers (68%) are more likely to be “hooked” by a purpose ad, but among consumers who have noticed these ads members of Gen Z (81%) are most likely to want to talk, learn, or do something about what they… Click To Tweet

Two-thirds (66%) of Americans say even if they love a company’s products or services, they will still cancel that company if it does something wrong or offensive. Porter Novelli’s 2021 Business Of Cancel Culture Study Two-thirds (66%) of Americans say even if they love a company’s products or services, they will still cancel that company if it does something wrong or offensive. #CSR #socialimpact Click To Tweet

Only 49% of those surveyed believe companies have a positive impact on society (down from 58% in 2018). JUST Capital’s 2021 Americans’ Views on Business Survey Only 49% of those surveyed believe companies have a positive impact on society (down from 58% in 2018). #SocialImpact Click To Tweet

When a company leads with purpose, respondents were: 78% more likely to want to work for that company; 76% more likely to trust that company; 72% more likely to be loyal to that company; 70% more likely to defend that company if someone spoke badly of it and 72% more likely to forgive that company if it makes a misstep. Porter Novelli’s 2021 Purpose Perception Study When a company leads with purpose, respondents were: 78% more likely to want to work for that company; 76% more likely to trust that company; 72% more likely to be loyal to that company; 70% more likely to defend that company if… Click To Tweet

88% of Americans are more willing to forgive a company for making a mistake if it genuinely tries to change and 73% say they are less likely to cancel a company if it is Purpose-driven. Porter Novelli’s 2021 Business of Cancel Culture Study 88% of Americans are more willing to forgive a company for making a mistake if it genuinely tries to change and 73% say they are less likely to cancel a company if it is Purpose-driven #CSR #socialimpact Click To Tweet

Americans are likely to cancel a company if it says or does something offensive when addressing the following issues: 70% Racial justice, 69% Women’s rights, 68% COVID-19 protocols, 61% Immigration, 57% Climate change/environment, 57% LGBTQ+, 57% Religion and 54% Politics. Porter Novelli’s 2021 Business of Cancel Culture Study Americans are likely to cancel a company if it says or does something offensive when addressing the following issues: 70% Racial justice, 69% Women’s rights, 68% COVID-19 protocols, 61% Immigration, 57% Climate change/environment,… Click To Tweet

High-purpose brands will double their market value more than four times faster than low-purpose brands and will create much higher levels of total shareholder returns. IR Magazine’s 2020 Corporate Study High-purpose brands will double their market value more than 4x faster than low-purpose brands and will create much higher levels of total shareholder returns #CSR #socialimpact Click To Tweet

When consumers think a brand has a strong Purpose, they are 4.1 times more likely to trust the company. Zeno’s 2020 Strength of Purpose When consumers think a brand has a strong Purpose, they are 4.1 times more likely to trust the company #CSR #socialimpact Click To Tweet

73% of respondents believe that a company can take actions that both increase profits and improve conditions in communities where it operates. Edelman’s 2020 Trust Barometer 73% of respondents believe that a company can take actions that both increase profits and improve conditions in communities where it operates #CSR #socialimpact #causemarketing Click To Tweet

84% agreed that companies “often hide behind public declarations of support for stakeholders but don’t walk the walk.” JUST Capital’s 2021 Americans’ Views on Business Survey 84% agreed that companies “often hide behind public declarations of support for stakeholders but don’t walk the walk.” #SocialImpact Click To Tweet

87% of respondents believe that stakeholders, not shareholders, are most important to long-term company success. Edelman’s 2020 Trust Barometer 87% of respondents believe that stakeholders, not shareholders, are most important to long-term company success #CSR #socialimpact #causemarketing Click To Tweet

72% of Americans say they feel it is more important than ever that the companies they buy from reflect their values.  76% say supporting companies that are addressing social and environmental issues helps them feel they are doing their part. Nearly nine-in-10 consumers (86%) say they’re likely to purchase from purpose-driven companies. Porter Novelli/Cone’s 2019 Purpose Biometrics Study 72% of Americans say they feel it is more important than ever that the companies they buy from reflect their values #socialimpact #causemarketing Click To Tweet

One third of Americans plan to increase the amount they spend on “good” products and services in the next year. However, 40% of Americans are not able to name a socially responsible organization when asked. Good.Must.Grow.’s 2019 Conscious Consumer Spending Index One third of Americans plan to increase the amount they spend on 'good' products and services in the next year. However, 40% of Americans are not able to name a socially responsible organization when asked. Click To Tweet

64% of consumers choose, switch, avoid or boycott a brand based on its stand on societal issues.  Edelman’s 2018 Earned Brand Study64% of consumers choose, switch, avoid or boycott a brand based on its stand on societal issues. #socialimpact #causemarketing Click To Tweet

86% of consumers believe that companies should take a stand for social issues and 64% of those who said it’s ‘extremely important’ for a company to take a stand on a social issue said they were ‘very likely’ to purchase a product based on that commitment. Shelton Group’s 2018 ‘Brands & Stands: Social Purpose is the New Black86% of consumer believe that companies should take a stand for social issues… #socialimpact #causemarketing Click To Tweet

COVID-19

Workers are more than twice as likely as employers to report that management does the minimum required to keep workers healthy and safe (32% vs. 14%) and that workers’ health and safety often takes a back seat to profits (37% vs. 19%). JUST Capital and The Harris Poll‘s 2020 State of Health and Safety: One Year Later, Increased Workplace Health and Safety Measures Are Still Needed Workers are more than 2x as likely as employers to report that management does the minimum required to keep workers healthy and safe + that workers’ health and safety often takes a back seat to profits. #socialimpact #COVID19 Click To Tweet

One in five workers report going to work sick since the start of the pandemic. Of that group, 67% did so because of either a lack of sick leave, fear of losing their jobs, or fear of employer anger. JUST Capital and The Harris Poll‘s 2020 State of Health and Safety: One Year Later, Increased Workplace Health and Safety Measures Are Still Needed 1 in 5 workers report going to work sick since the start of the pandemic. Of that group, 67% did so because of either a lack of sick leave, fear of losing their jobs, or fear of employer anger. #socialimpact #COVID19 Click To Tweet

36% of CSR leaders said they’re moving at least some volunteer engagement to virtual opportunities. VolunteerMatch’s 2020 Impact Of COVID-19 on Volunteering 36% of CSR leaders said they're moving at least some volunteer engagement to virtual opportunities. #socialimpact #virtualvolunteering #COVID19 Click To Tweet

Corporate giving accounted for nearly two-thirds of philanthropic funding at nearly $7.9 billion. This was led by Google, which gave more than $1.2 billion in cash and in-kind support. CDP’s Philanthropy and COVID-19 in the First Half of 2020 Corporate giving accounted for nearly two-thirds of (COVID-19) philanthropic funding at nearly $7.9 billion. This was led by Google, which gave more than $1.2 billion in cash and in-kind support. #socialimpact #causemarketing #COVID19 Click To Tweet

More than $11.9 billion in philanthropic funding was awarded for COVID-19-related, which dwarfed grants awarded for other recent disasters. CDP’s Philanthropy and COVID-19 in the First Half of 2020 More than $11.9 billion in philanthropic funding was awarded for COVID-19-related, which dwarfed grants awarded for other recent disasters. #socialimpact #causemarketing #COVID19 Click To Tweet

Working for a company with a strong Purpose is more important to employees (88%) now than ever before Porter Novelli’s 2020 Employee Perspectives on Responsible Leadership During Crisis  Working for a company with a strong Purpose is more important to employees (88%) now than ever before. #socialimpact #causemarketing #COVID19 Click To Tweet

Nearly 75% of respondents report an increase in leaderships’ CSR expectations or demands due to COVID-19. ACCP & Rocket Social Impact 2020  Nearly 75% of respondents report an increase in leaderships' CSR expectations or demands due to COVID-19. #socialimpact #causemarketing #COVID19 Click To Tweet

68% of respondents said they wanted brands to donate to programs that provide direct support for medical workers. SheerID 2020 68% of respondents said they wanted brands to donate to programs that provide direct support for medical workers. #socialimpact #causemarketing #COVID19 Click To Tweet

70% think the coronavirus pandemic will force companies to act more responsibly in the long-term Porter Novelli’s 2020 COVID-19 Tracker: Wave II 70% think the coronavirus pandemic will force companies to act more responsibly in the long-term. #socialimpact #causemarketing #COVID19 Click To Tweet

53% feel ‘Purpose-driven’ companies have fared better during the coronavirus pandemic. Porter Novelli’s 2020 COVID-19 Tracker: 
Wave II 53% feel ‘Purpose-driven’ companies have fared better during the coronavirus pandemic. #socialimpact #causemarketing #COVID19 Click To Tweet

89% of consumers say they want brands to shift money and resources to produce products that help people meet pandemic-related challenges Edelman’s Trust Barometer – Brand Trust in 2020 Special Report 89% of consumers say they want brands to shift money and resources to produce products that help people meet pandemic-related challenges. #socialimpact #causemarketing #COVID19 Click To Tweet

People ages 18-24 are nearly 3x less likely than other generations to want to give their time or money right now. Accelerist 2020 People ages 18-24 are nearly 3x less likely than other generations to want to give their time or money right now. #socialimpact #causemarketing #COVID19 Click To Tweet

60% of consumers want the post-COVID recovery to prioritize restructuring our economy to deal with inequality and climate change rather than just getting back to normal as soon as possible. GlobeScan 2020 60% of consumers want the post-COVID recovery to prioritize restructuring our economy to deal with inequality and climate change rather than just getting back to normal as soon as possible. #socialimpact #causemarketing #COVID19 Click To Tweet

67% of young people want brands to keep them informed on how they’re supporting employees and the broader team. DoSomething.org 2020 67% of young people want brands to keep them informed on how they’re supporting employees and the broader team. #socialimpact #causemarketing #COVID19 Click To Tweet

60% of participants report that they are looking at new issues to support in their next fiscal year. ACCP & Rocket Social Impact 2020  60% of participants report that they are looking at new issues to support in their next fiscal year. #socialimpact #causemarketing #COVID19 Click To Tweet

Economic Opportunity

An estimated $1.2 trillion opportunity exists for brands that make their sustainability credentials clear. Unilever Consumer Study An est. $1.2 trillion opportunity exists for brands that make their #sustainability credentials clear Click To Tweet

Brands with a purpose set on improving our quality of life outperform the stock market by 120%. Interbrand’s Best Global Brands 2017 Brands with a purpose set on improving our quality of life outperform the stock market by 120% Click To Tweet

Employee Engagement

91% of employees say their company’s purpose makes them feel like they are in the right place as we weather ongoing challenges, such as the pandemic and economic risk. 2022 Purpose Under Pressure (Allison+Partners, Carol Cone on Purpose, The Harris Poll and Headstand) 91% of employees say their company’s purpose makes them feel like they are in the right place as we weather ongoing challenges #socialimpact #CSR Click To Tweet

75% of companies offering giving and volunteering have two times more engagement than companies only offering giving or only offering volunteering. The B2B’s 2020 Purpose Paradox (Carol Cone on Purpose, ANA and The Harris Poll) 75% of companies offering giving and volunteering have two times more engagement than companies only offering one option #socialimpact #CSR Click To Tweet

The vast majority agree that being a purpose-driven company drives both profits (88%) and employee morale (97%). For Momentum’s 2022 Next Level Partnerships: A Corporate Perspective The vast majority agree that being a purpose-driven company drives both profits (88%) and employee morale (97%). #CSR Click To Tweet

78% of match-eligible donors don’t know if their company offers matching gifts. Double the Donation’s 2022 Corporate Giving and Matching Gift Statistics 78% of match-eligible donors don’t know if their company offers matching gifts. #socialimpact #CSR Click To Tweet

An estimated $4 billion+ in corporate matching gifts go unclaimed each year. Double the Donation’s 2022 Corporate Giving and Matching Gift Statistics An estimated $4 billion+ in corporate matching gifts go unclaimed each year. #socialimpact #CSR Click To Tweet

78% of companies report employees being aware of and passionate about CSR and 65% believe it impacts employee retention. For Momentum’s 2022 Next Level Partnerships: A Corporate Perspective 78% of companies report employees being aware of and passionate about CSR and 65% believe it impacts employee retention. #CSR Click To Tweet

All job expectations are on the rise and 7 in 10 employees expect opportunities for social impact. Edelman’s 2021 Trust Barometer All job expectations are on the rise and 7 in 10 employees expect opportunities for #SocialImpact #CSR Click To Tweet

6 in 10 employees choose their employer based on values and beliefs. Edelman’s 2021 Trust Barometer 6 in 10 employees choose their employer based on values and beliefs. #CSR Click To Tweet

56% of respondents say purpose feels like a PR exercise instead of a business strategy. The B2B’s 2020 Purpose Paradox (Carol Cone on Purpose, ANA and The Harris Poll) 56% of respondents say #purpose feels like a PR exercise instead of a business strategy #socialimpact #CSR Click To Tweet

51% of respondents say purpose doesn’t play a significant role within their competitive set. The B2B’s 2020 Purpose Paradox 2020 (Carol Cone on Purpose, ANA and The Harris Poll) 51% of respondents say #purpose doesn’t play a significant role within their competitive set #socialimpact #CSR Click To Tweet

50% of respondents say their company lacks the capacity to put purpose at the center. The B2B’s 2020 Purpose Paradox (Carol Cone on Purpose, ANA and The Harris Poll) 50% of respondents say their company lacks the capacity to put #purpose at the center #socialimpact #CSR Click To Tweet

61% of employees choose, leave avoid, or consider employer based on their values and beliefs. Edelman’s 2021 Trust Barometer 61% of employees choose, leave avoid, or consider employer based on their values and beliefs #SocialImpact #CSR Click To Tweet

75% say “my employer” is the most trusted institution (significantly more trusted than NGOs (57%), business (56%), government (48%) and media (47%). Edelman’s 2019 Trust Barometer 75% say “my employer” is the most trusted institution (significantly more trusted than NGOs (57%), business (56%), government (48%) and media (47%). #socialimpact Click To Tweet

Nearly four in 10 employees (38%) report that they have spoken up to support or criticize their employers’ actions over a controversial issue that affects society.Weber Shandwick’s 2019 Employee Activism in the Age of Purpose: Employees (UP)Rising 38% of employees report that they have spoken up to support or criticise their employers' actions over a controversial issue that affects society. #socialimpact #CSR Click To Tweet

76% of employees say they will take action to produce or motivate urgently necessary changes within their organization. Edelman’s 2021 Trust Barometer 76% of employees say they will take action to produce or motivate urgently necessary changes within their organization #SocialImpact #CSR Click To Tweet

Turnover dropped by 57% in employee groups most deeply connected to their companies’ giving and volunteering efforts. Benevity’s 2018 Engagement Study Turnover dropped by 57% in employee groups most deeply connected to their companies’ giving and volunteering efforts. Click To Tweet

89% of executives surveyed said a strong sense of collective purpose drives employee satisfaction. Harvard Business Review’s The Business Case For Purpose 89% of executives surveyed said a strong sense of collective purpose drives employee satisfaction Click To Tweet

Wellbeing & Mental Health

43% of women leaders are burned out, compared to only 31% of men at their level. McKinsey & Company and LeanIn.Org’s 2022 Women in the Workplace Report 43% of women leaders are burned out, compared to only 31% of men at their level. #SocialImpact Click To Tweet

More than half of young Americans face mental health challenges or know someone who is – and believe we all share responsibility. Case And Cause Influence’s 2021 Year In Review More than half of young Americans face mental health challenges or know someone who is – and believe we all share responsibility. #SocialImpact Click To Tweet

78% of companies say managers have been expected to do more over the last two years to support employee wellbeing, and 80% say managers have been expected to do more to promote inclusion on their teams. McKinsey & Company and LeanIn.Org’s 2022 Women in the Workplace Report 78% of companies say managers have been expected to do more over the last two years to support employee wellbeing, and 80% say managers have been expected to do more to promote inclusion on their teams. #SocialImpact Click To Tweet

For every 100 men who are promoted from entry-level roles to manager positions, only 87 women are promoted, and only 82 women of color are promoted. McKinsey & Company and LeanIn.Org’s 2022 Women in the Workplace Report For every 100 men who are promoted from entry-level roles to manager positions, only 87 women are promoted, and only 82 women of color are promoted. #SocialImpact Click To Tweet

Depression and anxiety cost the global economy $1 trillion per year in lost productivity. WHO also found that for every $1 spent on treating common mental health concerns, there is a return of $4 in improved health and productivity. World Health Organization, Mental Health and Substance Use Depression and anxiety cost the global economy $1 trillion per year in lost productivity. WHO also found that for every $1 spent on treating common mental health concerns, there is a return of $4 in improved health and productivity.… Click To Tweet

78% of consumers feel that mental health is currently in a state of crisis in the US and over 50% of consumers have struggled with their own mental health over the past year amidst the pandemic. Harry’s 2021 Survey on mental health 78% of consumers feel that mental health is currently in a state of crisis in the US and over 50% of consumers have struggled with their own mental health over the past year amidst the pandemic. #SocialImpact Click To Tweet

33% of CSR leaders surveyed reported mental health issues in the community as a short-term (1-11 months) priority focus area shift. ACCP and Rocket Social Impact’s 2021 Impact of COVID-19 & Racial Justice Movement on CSR 33% of CSR leaders surveyed reported mental health issues in the community as a short-term (1-11 months) priority focus area shift. #SocialImpact Click To Tweet

Less than 50% of companies provide training for managers on how to minimize employee burnout and make sure promotions are equitable. Less than 50% of companies provide training for managers on how to minimize employee burnout and make sure promotions are equitable. #SocialImpact Click To Tweet

Young Americans (18-30) reported mental health as the third most important social issue to them. Cause & Social Influence’s 2021 Influencing Young America to Act Young Americans (18-30) reported mental health as the third most important social issue to them. #SocialImpact Click To Tweet

85% of employees believe companies have more responsibility than ever to create safe and healthy workspaces. Porter Novelli’s 2021 PN Purpose Tracker: Employee Perspectives on Responsible Leadership During Crisis 85% of employees believe companies have more responsibility than ever to create safe and healthy workspaces. #SocialImpact Click To Tweet

Millennials, Influencers & Gen Z

73% of young people indicated they thought companies or brands had a great deal or some influence on people’s attitudes toward social issues. Cause & Social Influence’s 2021 Influencing Young America To Act 73% of young people indicated they thought companies or brands had a great deal or some influence on people’s attitudes toward social issues. #SocialImpact Click To Tweet
 
83% of Millennials say it’s important for the companies they buy from to align with their beliefs and values. 5WPR’s 2020 Consumer Culture Report83% of Millennials say it’s important for the companies they buy from to align with their beliefs and values #CSR #Purpose Click To Tweet
 
90% of Gen Z believes companies must act to help social and environmental issues and 75% will do research to see if a company is being honest when it takes a stand on issues. Porter Novelli/Cone’s 2019 Gen Z Purpose Study 90% of Gen Z believes companies must act to help social and environmental issues and 75% will do research to see if a company is being honest when it takes a stand on issues #socialimpact #causemarketing Click To Tweet
 
Climate change tops the list of social issues of most concern to young Americans in 2019 (30%) followed by civil rights/racial discrimination at 25%. Cause And Social Influence’s 2019 Influencing Young Americans Report Climate change tops the list of social issues of most concern to young Americans in 2019 (30%) followed by civil rights/racial discrimination at 25%. #socialimpact #causemarketing Click To Tweet
 
71% of Millenials said they would pay more for a product if they knew some of the proceeds went to charity. 5WPR’s 2020 Consumer Culture Report 71% of Millenials said they would pay more for a product if they know some of the proceeds go to charity #socialimpact #causemarketing Click To Tweet
 
76% of young people said they have purchased (53%) or would consider purchasing (23%) a brand/product to show support for the issues the brand supported. DoSomething Strategic’s 2018 Survey of Young People and Social Change  76% of young people said they have purchased (53%) or would consider purchasing (23%) a brand/product to show support for the issues the brand supported. #socialimpact #causemarketing Click To Tweet
 

Forty-one percent of millennial investors put a significant amount of effort into understanding a company’s CSR practices, compared to just 27 percent of Gen X and 16 percent of baby boomers. AFLAC’s 2019 CSR Survey Forty-one percent of millennial investors put a significant amount of effort into understanding a company’s CSR practices, compared to just 27 percent of Gen X and 16 percent of baby boomers. Click To Tweet

Point Of Sale

46% of consumers have donated to a cause on a retailer’s website over the past 12 months. Accelerist’s 2020 POS Survey 46% of consumers have donated to a cause on a retailer’s website over the past 12 months. #socialimpact #causemarketing Click To Tweet

Retailers are 4.1x more likely to sponsor cause-related initiatives than any other industry Accelerist’s 2020 Trend Report Retailers are 4.1x more likely to sponsor cause-related initiatives than any other industry. #socialimpact #causemarketing Click To Tweet

Most (75%) Americans say that they typically donate some amount of money to charity every year. About one-third (32%) say they’ve donated during an in-store checkout at a grocery store or drug store. YouGov’s 2019 Survey 32% of Americans say they’ve donated during an in-store checkout at a grocery store or drug store. #socialimpact #causemarketing Click To Tweet
 
69% of consumers have given at point of sale in the last 12 months. Of those, 81% say they like or don’t mind being asked to give at the register. Catalist’s 2018 Report: POS Giving: Progressing and Prospering 69% of consumers have given at point of sale in the last 12 months. Of those, 81% say they like or don’t mind being asked to give at the register. #socialimpact #causemarketing Click To Tweet
 
Consumers prefer rounding up almost 2 to 1 over purchasing an icon for an additional dollar amount. Catalist’s 2018 report POS Giving: Progressing and Prospering Consumers prefer rounding up almost 2 to 1 over purchasing an icon for an additional dollar amount. #socialimpact #causemarketing Click To Tweet
 

60% of consumers say brands should make it easier to see its values and its position on important issues at the point of sale. Edelman’s 2018 Earned Brand Study 60% of consumers say brands should make it easier to see its values and its position on important issues at the point of sale. #socialimpact #causemarketing Click To Tweet

Social Impact Investing & Business Investors

Companies employing the growth triple play are driving average revenue growth of 2.3 times versus peers from 2018–19 (2.7 times versus peers from 2019–20). McKinsey & Company’s 2021 The Growth Triple Play: Creativity, Analytics And Purpose Companies employing the growth triple play are driving average revenue growth of 2.3 times versus peers from 2018–19. #Growth Click To Tweet

Only 7% of companies are delivering on the growth triple play by unifying creativity, analytics and purpose. McKinsey & Company’s 2021 The Growth Triple Play: Creativity, Analytics And Purpose Only 7% of companies are delivering on the growth triple play by unifying creativity, analytics and purpose. #Purpose Click To Tweet

73% of investors (defined as adults who own individual stocks) agree that a company’s efforts to help improve society and the environment contribute positively to return on stockholder’s investments. Aflac’s 2019 Survey on Corporate Social Responsibility 73% of investors (defined as adults who own individual stocks) agree that a company's efforts to help improve society and the environment contribute positively to return on stockholder's investments #ImpactInvesting #SocialImpact Click To Tweet

48% of investors report they have decided to not invest in a company because of its position on some issue, with 38% having actually sold shares. Aflac’s 2019 Survey on Corporate Social Responsibility 48% of #investors report they have decided to not invest in a company because of its position on some issue, with 38% having actually sold shares #ImpactInvesting #CSR Click To Tweet

Three of five (business investor) respondents said that they have increased their investment allocation to companies that excel in ESG factors. 56% of investment are hiring more ESG staff internally. Edelman’s 2019 Trust Barometer Special Report: Institutional Investors Three of five (business investor) respondents said that they have increased their investment allocation to companies that excel in ESG factors. 56% of investment are hiring more ESG staff internally. #CSR Click To Tweet

Ninety-five percent of employees believe businesses should benefit all stakeholders—not just shareholders— including employees, customers, suppliers, and communities they operate within. Porter Novelli’s Tracker Wave X Employee Perspectives on Responsible Leadership During Crisis Ninety-five percent of employees believe businesses should benefit all stakeholders—not just shareholders— including employees, customers, suppliers, and communities they operate within. #CSR Click To Tweet

The Numbers

Outpacing individual giving 5-to-1, Corporate giving in the U.S. has grown by 15% over the last 2 years, making it a more competitive marketplace for nonprofits to capture corporate funding than ever before. Accelerist’s 2020 Trend Report Outpacing individual giving 5-to-1, Corporate giving in the U.S. has grown by 15% over the last 2 years. #socialimpact #causemarketing Click To Tweet

58% of CSR teams had “none/few” team members from the communities serviced by their company’s CSR programs. More than 60% said they worked on teams with less than 25% BIPOC staff. ACCP’s 2022 Advancing Equity In The Corporate Social Impact Profession More than 60% said they worked on teams with less than 25% BIPOC staff. Click To Tweet

While 70% of CSR budgets increased or remained flat in 2020, many are anticipating a decreased budget in 2021. ACCP & Rocket Social Impact 2020  While 70% of CSR budgets increased or remained flat in 2020, many are anticipating a decreased budget in 2021. #socialimpact #causemarketing #COVID19 Click To Tweet