In the United States, it is common to be asked to donate spare change or give a dollar to a good cause when shopping or dining out. These efforts produce hundreds of millions of dollars for charity each year while generating goodwill and other benefits for companies. This industry benchmark report captures the largest of these programs
More than $390 million was raised in 2014 by an elite group of 77, million-dollar-plus charity checkout campaigns identified by Cause Marketing Forum. In aggregate, these large point of sale donation programs have raised over $3.88 billion over the past three decades.