With advancements in technology, the continued rise of online shopping and current campaign saturation in the marketplace, how should point of sale programs evolve to thrive successfully in 2020 and beyond?
Catalist conducted an online consumer research study in April 2016 of over 1700 Americans aged 18 and older and share their results in their study, Revelations at the Register.
The Results: inspiring, thought-provoking and groundbreaking. To us, they unveil five key revelations that will fuel progressive charitable campaigns at the register.
66% of respondents have donated to charity at the register within the last two months
Of the 28% who have not donated at the register, 44% cite not knowing anything about the cause as their rationale for declining to participate
85% say a simple ‘Thank you” after donating is enough
The supermarket was the #1 favorite place to giveGet the Full Study