The 2020 global pandemic’s impact on shopping behavior, especially brick-and-mortar retail, consumer purchasing power, and the entire economy has many stakeholders wondering what POS fundraising looks like now and in the coming months. In their annual POS survey, Accelerist examined the consistent and disruptive consumer trends on traditional in-store, online and mobile POS giving through a nationally representative survey of 750 respondents in the US.
They found that:
- 43% would be more inclined to donate if they had a better understanding of the cause or charity
- 42% are more likely to shop at the retailer again because they were asked to donate to a good cause
- 84% would be more inclined to donate if the retailer matched their donation