These past 15 months have turned the entire world as we knew it upside down, leaving many of us with more questions than answers. In an attempt to help organizations begin to make sense of this new post-pandemic era we are beginning to navigate, Accelerist created a new fundraising report that outlines stats, sentiments, and motivations to try and help you and your team develop a revised, yet relevant fundraising strategy in 2021 and beyond.
The report, conducted in April 2021 with 1,000 respondents, details that:
- 86% of consumers have donated at the register in the past 12 months.
- 85% don’t mind or love being asked to give at the register.
- Over 1/2 of consumers give $2, $5, or more than $5 at the register. The average donation given at e-commerce is $7.