When it comes to raising dollars for good causes from consumers, point of sale fundraising programs have weathered the test of time and proven to be one of the most effective strategies in a cause marketer’s toolbox. Whether you’re just getting started and want to learn best practices, or whether you’re a seasoned expert, this guide will direct you to some of most popular and must-visit point of sale fundraising resources:
Research
Charity Checkout Champions
In 2020, over $605 million was raised by a group of 76 point-of-sale fundraising campaigns that each raised in excess of $1 million. In total, these programs have raised more than $4.9 billion over three decades, according to our biannual survey.
DownloadIn an attempt to help organizations begin to make sense of this new post-pandemic era we are beginning to navigate, Accelerist created a new fundraising report that outlines stats, sentiments, and motivations to try and help you and your team develop a revised, yet relevant fundraising strategy in 2021 and beyond.
Check It OutWith over $5 billion raised through customer donations at retail checkout counters, point-of-sale fundraising campaigns are a popular and effective way for companies to raise funds for their favorite charitable causes. If you're engaging in these campaigns check out the three key legal considerations to keep top of mind!
Check It OutEven amidst a changing retail environment, companies are still raising big dollars for good causes at point of sale with the help of willing consumers. While point of sale fundraising may be ubiquitous, that doesn’t mean it’s easy! In this webinar, you’ll learn best practices from point of sale powerhouses Albertsons Companies Foundation and Ronald McDonald House Charities.
Learn MoreIf you’re asking consumers to donate to a good cause at point of sale, there’s one factor that can make or break your campaign: how informed, inspired and engaged front-line employees are. In this webinar, a panel of brand experts share their deep experience with point of sale activations.
Learn MoreIn this episode of Cause Talk Radio, Megan and Joe talk to Matt Hodges, Vice President of Public & Investor Relations at GameStop. A recent GameStop point-of-sale fundraiser for Make-A-Wish raised $1.2 million - quadrupling the $310K that was raised the previous year.
Listen NowIn this episode of Cause Talk Radio, Megan talks with Clark Sweat and Julie Breckenkamp with Children’s Miracle Network Hospitals. Listen in to hear how round-up campaigns are gaining traction with their corporate partners like Casey’s General Stores and ACE Hardware, how partners like Panda Express are engaging their employees in donation efforts, how their corporate partners are starting to integrate charitable asks into their apps and what trends they’re watching in 2020 and beyond.
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