Eligibility: Can be just one corporation (does not require a nonprofit partner).

Recognizes initiatives where a product or service is intrinsically linked to a social cause. This includes products specifically designed to generate social impact (e.g., a clothing line made from recycled materials that provides fair-wage jobs), or where a portion of proceeds is directly donated to support a cause (e.g., a percentage of sales from a coffee blend goes to support rainforest conservation).

Eligibility: At least one corporation AND one nonprofit partner.

Recognizes initiatives that leverage the power of marketing and communications to drive positive social change. This includes campaigns that creatively integrate cause-related messaging into marketing strategies, build strong partnerships between brands and nonprofits to amplify their message, and engage consumers in social impact through compelling storytelling, activations, and calls to action.

Eligibility: At least one corporation AND one nonprofit partner.

Recognizes initiatives that empower consumers to contribute to a social cause. This includes campaigns that facilitate donations at the point of sale (e.g., rounding up purchases), through online platforms, text-to-give campaigns, or by encouraging actions that trigger donations (e.g., donating a set amount for every social media share). This award celebrates initiatives that make giving easy and accessible, mobilizing consumer generosity to create meaningful social impact.

Eligibility: At least one corporation AND one nonprofit partner.

Recognizes initiatives focused on a social issue such as sheltering the houseless, providing food for children, mental health support, or training rescue dogs in a manner consistent with the company’s business goals.

Eligibility: At least one corporation AND one nonprofit partner.

Recognizes initiatives that focus on the lives of people within the disability community. This includes campaigns that increase access to resources, raise visibility for challenges the community faces, change policies and systems to serve people with disabilities better, and more.

Eligibility: Can be just one corporation (without a nonprofit partner).

Recognizes initiatives that incorporate DEIB values into their company, campaign, and partnerships. This includes DEIB programs that offer opportunities and resources to equity-seeking communities, internal process/policy changes for equity and inclusion, or an innovative DEIB approach to an old problem or cause.

Eligibility: At least one corporation AND one nonprofit partner.

Recognizes initiatives that strive to improve educational outcomes for individuals and communities. This includes campaigns that increase access to quality education, support innovative learning approaches, address educational inequities, and empower learners of all ages.

Eligibility: Can be just one corporation (without a nonprofit partner).

Recognizes initiatives that respond to an immediate emergency, crisis, or disaster, develop a long-term initiative to support a disaster-affected community, or efforts to prevent emergencies from happening.