The POS Giving: Progressing and Prospering study from Catalist is both a look at the current 2018 customer affinities, and a multi-year look at the insights around customer point-of-sale preferences. Lessons learned from the 2018 study and the multi-year analysis should help retailers and causes refresh their programs for the next iteration of retail giving.
- According to the 2017 America’s charity checkout report, more than $441 million is being raised annually for causes at the point-of-sale. But that study only accounts for million-dollar+ programs.
- 69% of consumers have given at point of sale in the last 12 months. Of those, 81% say they like or don’t mind being asked to give at the register.
Consumers prefer rounding up almost 2 to 1 over purchasing an icon for an additional dollar amount.