Despite current global economic growth, expansion and opportunity, millennials and Gen Zers are expressing uneasiness and pessimism, according to Deloitte’s eighth annual Millennial Survey. In the past two years especially, we’ve seen steep declines in respondents’ views on the economy, their countries’ social/political situations, and institutions like government, the media and business. Organizations that can make the future brighter for millennials and Gen Zers stand to have the brightest futures themselves.
The 2019 report is based on the views of 16,425 respondents – the largest survey of millennials and Gen Zs completed in the eight years Deloitte Global has published this report. Deloitte found that
- Only 55% (down from 76% in 2017 and 61% in 2018) of millennials and Gen Zers believe business has a positive impact on society.
- 42% of millennials would start or deepen their relationship with a business who has products/services that positively impact the environment or society.
- Conversely, 38% would stop or lessen their relationship with a business who has products/services that positively impact the environment or society.