As the entire globe grapples with the spread of this global pandemic, researchers in the social impact world are conducting studies and reports to give you the data you need to navigate this time of uncertainty.
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Special COVID-19 Social Impact Research
Accelerist’s Donor Opinion: COVID-19
Accelerist conducted a study of the consumer response to COVID-19, defined American’s overall mindset, interests, motivations, and identified ways you can communicate with your supporters during this time to create lifelong donors. Access the study.
DoSomething.org’s The Pulse of Gen Z In The Time of COVID-19
As part of DoSomething.org’s ongoing response to COVID-19, they’ve kicked off a weekly survey to gauge how Gen Z is handling the crisis. With over 8,000 responses to date, it’s clear young people across the country are feeling the impact deeply. Check it out.
Edelman Trust Barometer Special COVID-19 Report
Edelman recently conducted a 12-market study on the critical role brands are expected to play during the coronavirus pandemic. If you were ever in doubt that brands matter, this new data reveals the power and necessity of brand as well as their urgent need to act. Learn more.
GSC and POLITICO‘s Leading In A Time Of Crisis: Corporate America And COVID-19
Americans are calling on corporate America to step up and take action during this crisis. How and whether companies respond will have a lasting impact on their reputation…and their bottom line. Take a peek.
The Harris Poll’s Public Sentiment Poll on COVID-19
Since the beginning of March, The Harris Poll has been surveying public sentiment about the coronavirus outbreak. The fifth wave of the COVID-19 Tracker, based on the responses of 2,016 U.S. adults polled March 28-30, spanned a broad range of topics including the economy, healthcare, jobs, education and mental health. See the results.
Ipsos COVID-19 Research
In an uncertain world, data matters. Ipsos experts share new research about the pandemic broken out into three sections:
- Public Opinion on Coronavirus
- Consumers, Brands and Coronavirus
- Research, Insights and Coronavirus
Just Capital’s COVID-19 Corporate Response Tracker
Just Capital’s research provides a snapshot of the types of actions the 100 largest companies have taken to date in response to the pandemic. Learn more.
Kanter’s COVID-19 Barometer
New research from Kantar uncovers how people’s media habits, attitudes and expectations can guide brands’ strategy during the Coronavirus pandemic in order to remain afloat now and to bounce back once the worst has passed. Take a peek.
Porter Novelli COVID-19 Tracker: Insights For A Time Of Crisis
To uncover American expectations of companies and when, if and how they should act turn to Porter Novelli’s most recent research. They hope the data and insights forthcoming will be of value to you and your teams as we collectively navigate the current crisis and work toward a new norm. Check it out.
SheerID’s Front Line Consumer Expectations Of Brands
SheerID surveyed 2,399 people that the coronavirus has pushed to the front lines or impacted disproportionately: nurses, first responders, teachers, college students, seniors, and military members. And their answer seemed clear. They want brands to show up for them with meaningful support. Check out their findings.
4A’s Consumer Sentiment Towards Brands During COVID-19
Companies and brands are communicating with consumers about how business is being impacted, how it affects consumers, and what they’re doing to keep everyone healthy. The 4A’s report reveals how consumers feel about brand communication during the pandemic and how COVID-19 is changing people’s daily routines. See for yourself.