In light of these challenging times, numerous organizations have conducted special COVID-19 research and reports. Below, we’ve distilled some of their key findings to help support your daily work and move your social impact programs forward.
If you’re looking for social impact stats not related to COVID-19, check out the Social Impact Statistics You Should Know.
COVID-19 Social Impact Statistics
Front Line Responses
68% of respondents said they wanted brands to donate to programs that provide direct support for medical workers. SheerID 68% of respondents said they wanted brands to donate to programs that provide direct support for medical workers. #socialimpact #causemarketing #COVID19 Share on X
67% of respondents wanted brands to donate to people who have lost wages. SheerID 67% of respondents wanted brands to donate to people who have lost wages. #socialimpact #causemarketing #COVID19 Share on X
Consumer Opinions
66% say they now have a better opinion of businesses and companies overall because of how they have stepped up during the pandemic Porter-Novelli 66% say they now have a better opinion of businesses and companies overall because of how they have stepped up during the pandemic. #socialimpact #causemarketing #COVID19 Share on X
62% believe our country will not make it through this crisis without brands playing a critical role in addressing the challenges we face. Edelman 62% believe our country will not make it through this crisis without brands playing a critical role in addressing the challenges we face. #socialimpact #causemarketing #COVID19 Share on X
53% feel ‘Purpose-driven’ companies have fared better during the coronavirus pandemic Porter-Novelli 53% feel ‘Purpose-driven’ companies have fared better during the coronavirus pandemic. #socialimpact #causemarketing #COVID19 Share on X
While 40% of respondents think it’s a good thing for brands to find a way to stay relevant amid the coronavirus outbreak, a third feel that marketers should only advertise if they’ve taken direct action to address the situation. The Harris Poll While 40% of respondents think it’s a good thing for brands to find a way to stay relevant amid the coronavirus outbreak, a third feel that marketers should only advertise if they’ve taken direct action to address the situation.… Share on X
45% believe companies can create COVID-19 solutions faster/better than government. Porter-Novelli 45% believe companies can create COVID-19 solutions faster/better than government. #socialimpact #causemarketing #COVID19 Share on X
81% say trust in a brand to do what’s right is a deal-breaker or deciding factor in their brand buying decision. Edelman 81% say trust in a brand to do what's right is a deal-breaker or deciding factor in their brand buying decision. #socialimpact #causemarketing #COVID19 Share on X
77% believe companies must make the decisions that are in the interest of the broader community right now. Porter-Novelli 77% believe companies must make the decisions that are in the interest of the broader community right now. #socialimpact #causemarketing #COVID19 Share on X
70% think the coronavirus pandemic will force companies to act more responsibly in the long-term Porter-Novelli 70% think the coronavirus pandemic will force companies to act more responsibly in the long-term. #socialimpact #causemarketing #COVID19 Share on X
In eight of 10 countries surveyed, “my employer” is seen as better prepared for the virus than my country. Edelman In eight of 10 countries surveyed, “my employer” is seen as better prepared for the virus than my country. #socialimpact #causemarketing #COVID19 Share on X
75% say they will remember which companies stepped up to provide coronavirus support when this is all over. Porter-Novelli 75% say they will remember which companies stepped up to provide coronavirus support when this is all over. #socialimpact #causemarketing #COVID19 Share on X
33% said they have convinced other people to stop using a brand that they felt was not acting appropriately in response to the pandemic. Edelman 33% said they have convinced other people to stop using a brand that they felt was not acting appropriately in response to the pandemic. #socialimpact #causemarketing #COVID19 Share on X
63% expect companies to continue efforts around social and environmental issues, even after the pandemic Porter-Novelli 63% expect companies to continue efforts around social and environmental issues, even after the pandemic. #socialimpact #causemarketing #COVID19 Share on X
43% of survey respondents said it’s reassuring to hear from brands they know and trust, while 40% want to hear what brands are doing in response to the pandemic. 4A’s 43% of survey respondents said it’s reassuring to hear from brands they know and trust, while 40% want to hear what brands are doing in response to the pandemic. #socialimpact #causemarketing #COVID19 Share on X
71% feel better about companies that publicly announce what they’re doing. Porter-Novelli 71% feel better about companies that publicly announce what they’re doing. #socialimpact #causemarketing #COVID19 Share on X
Forty-four percent of Americans polled said they only rarely or sometimes engaged with COVID-19-related ads, and 40% said they never do. The Harris Poll Forty-four percent of Americans polled said they only rarely or sometimes engaged with COVID-19-related ads, and 40% said they never do. #socialimpact #causemarketing #COVID19 Share on X
56% of respondents are pleased to hear about brands taking actions to help out communities, like making donations of goods and services. 4A’s 56% of respondents are pleased to hear about brands taking actions to help out communities, like making donations of goods and services. #socialimpact #causemarketing #COVID19 Share on X
Consumer Giving
53% of people would consider or love to give their time or money to social causes during the Coronavirus. Accelerist 53% of people would consider or love to give their time or money to social causes during the Coronavirus. #socialimpact #causemarketing #COVID19 Share on X
People ages 18-24 are nearly 3x less likely than other generations to want to give their time or money right now. Accelerist People ages 18-24 are nearly 3x less likely than other generations to want to give their time or money right now. #socialimpact #causemarketing #COVID19 Share on X
Health is the #1 social cause Americans want to support during the Coronavirus (surpassing others by at least 2-to-1) Accelerist Health is the #1 social cause Americans want to support during the Coronavirus (surpassing others by at least 2-to-1). #socialimpact #causemarketing #COVID19 Share on X
Gen Z Opinions
Only 8% don’t want to get involved in efforts to make a difference in light of COVID-19. Most are either actively looking for opportunities or eager to help but unsure of where to start. DoSomething.org Only 8% don’t want to get involved in efforts to make a difference in light of COVID-19. Most are either actively looking for opportunities or eager to help but unsure of where to start. #socialimpact #causemarketing #COVID19 Share on X
Young people are changing their consumption habits (63%), intentionally buying local (53%) and fostering connection during COVID-19. DoSomething.org ung people are changing their consumption habits (63%), intentionally buying local (53%) and fostering connection during COVID-19. #socialimpact #causemarketing #COVID19 Share on X
49% of Gen Z respondents said they want brands to provide or connect consumers to ways that consumers can make a difference. DoSomething.org 49% said they want brands to provide or connect consumers to ways that consumers can make a difference. #socialimpact #causemarketing #COVID19 Share on X
93% of Gen Z is concerned about COVID-19, with 49% sharing they are very concerned. DoSomething.org 93% of Gen Z is concerned about COVID-19, with 49% sharing they are very concerned. #socialimpact #causemarketing #COVID19 Share on X
22% of Gen Z respondents have stopped purchasing a brand because it hasn’t taken enough action to help in the midst of this crisis or it has acted in a way they don’t like. DoSomething.org 22% of Gen Z respondents have stopped purchasing a brand because it hasn’t taken enough action to help in the midst of this crisis or it has acted in a way they don’t like. #socialimpact #causemarketing #COVID19 Share on X
67% of young people want brands to keep them informed on how they’re supporting employees and the broader team. DoSomething.org 67% of young people want brands to keep them informed on how they’re supporting employees and the broader team. #socialimpact #causemarketing #COVID19 Share on X
Gen Z has slightly more trust in brands to fix the challenges caused by COVID-19 than the government (32% vs 29%). DoSomething.org Gen Z has slightly more trust in brands to fix the challenges caused by COVID-19 than the government (32% vs 29%). #socialimpact #causemarketing #COVID19 Share on X
