The seventh annual Conscious Consumer Spending Index, delivering a mixed diagnosis on the state of social responsibility in America. In total, 1,057 Americans were polled for the ongoing benchmarking study. While consumer demand for socially responsible goods and services remains
high, momentum for the “do good” movement appears to have stalled.
Millennials are sparking a slide in social responsibility, as Conscious Consumer Spending Index (#CCSIndex) experiences the largest decline in history. The benchmark study found that:
- 1/3 of Americans are increasing the amount they spend on good products and services in the next year.
- In 2019, the #CCSindex experienced its third-straight year of decline, specifically among Millenials. It fell to 39 on a 100-point scale from a previous all-time low of 45 in
- 40 % of Americans say a lack of knowledge about where to find socially responsible products and services is preventing them from doing more good.