75% of millennials would take a pay cut to work for a socially responsible company
Millennials are becoming a force to be reckoned with in the workplace. This group is the largest generation in the workforce and, by 2020, will make up 50% of the employees in the United States. But don’t think it’s business as usual – Millennials are coming to work seeking greater purpose and involvement in their company’s corporate social responsibility (CSR) commitments. Whatever their job description may say, they want to know they are making a difference and they expect their employers to show them the way. Cone’s research was conducted via an online survey in April of 2016 among a random sample of 1,020 adults, employed at companies with 1,000 employees or more, comprised of 510 men and 510 women, ages 20+.
“Millennials will soon make up 50 percent of the workforce and companies will have to radically evolve their value proposition to attract and retain this socially conscious group,” says Alison DaSilva, executive vice president, CSR Research & Insights, Cone Communications. “Integrating a deeper sense of purpose and responsibility into the work experience will have a clear bottom line return for companies.”
Key Findings Include:
64% of Millennials consider a company’s social and environmental commitments when deciding where to work
64% won’t take a job if a company doesn’t have strong corporate social responsibility (CSR) values
83% would be more loyal to a company that helps them contribute to social and environmental issues (vs. 70% U.S. average)
88% say their job is more fulfilling when they are provided opportunities to make a positive impact on social and environmental issue
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