The unexpected events of 2020 created a great deal of change. Corporations and nonprofit organizations navigated disruption to their respective business models. We were impacted as a community by the clear and compelling need to affect social change and accelerate help to those in need. This combination of factors also impacted Corporate and Nonprofit Partnership Dynamics.
This survey data reveals the shifting partnership dynamics navigated by nonprofit corporate partnership teams. The data addresses changes in revenue, shifts in cause activations and adjustments to workload that occurred within development teams last year, and sheds light on restructuring resources and partnership management expectations for 2021.
In this online survey fielded in January of 2021, For Momentum and Engage for Good found that:
- Despite 2020’s tough circumstances, 59% of respondents reported flat or increased corporate partnership revenue, with the largest group (45%) reporting an increase.
- The vast majority (70%) anticipate stable staffing levels in 2021. Over 1/4 (26%) anticipate adding staff.
- 66% reported a similar or increased number of corporate partners in 2020. However, the largest group (44%) reported a decrease in the number of partners.