ESP reported that cause grew 3.0% to reach $2.05 billion in 2017. Cause once again maintained its 9% of overall sponsorship reported. Cause is predicted to grow 4.4% to $2.14 billion in 2018. Since 2002, cause sponsorship has grown as follows: 2017 — $2.05 billion, 3% growth 2016 — $1.99 billion, 3.3% growth 2015 — […]
Today on CauseTalk Radio, Megan and Joe chat with Dan Goldenberg, Executive Director of the Call of Duty Endowment, the charitable arm of one of the world’s most popular video games. We discuss how the endowment is working with companies like Costco, GameStop, Best Buy, and Carl’s Jr this holiday season to do something about […]
Dan Goldenberg
Executive Director of the Call of Duty Endowment
As a nonprofit cause marketer, there’s a lot of pressure to identify and close new corporate partnerships. But forging new corporate relationships and finding meaningful ways to activate partnerships can be an ongoing challenge – especially when approaching new brands. In this webinar, you’ll have an opportunity to hear from two high profile brands – […]
Kerry Steib
Director of Social Impact, Spotify
Kerry Steib creates social change through music at Spotify. As the Director of Social Impact, she supports employee engagement programs, helps social action campaigns use music effectively, and builds partnerships with awesome non-profits. She has worked with organizations including ONE, American Heart Association, Instituto Criar, Starkey Hearing Foundation, Girls Rock Camp, and Musicians Without Borders.
Scott Welch
Global Corporate Relations Manager, Columbia Sportswear Company
Scott directs the Global Corporate Relations Program for Columbia Sportswear Company. He is responsible for directing Columbia’s Giving Back Program, managing all nonprofit partnerships, developing seasonal cause marketing campaigns, coordinating internal communications, and serving as a public/media spokesperson. Scott oversees the philanthropic programs within Columbia’s family of brands including Montrail, Mountain Hardwear, and Sorel.Bruce Burtch is one of cause marketing’s earliest proponents and has created a new comprehensive, step-by-step guidebook on creating partnerships that will ignite your for profit or nonprofit’s revenue, reputation and social impact while creating a greater good for society. Bruce was generous enough to share this book with you as a member of the […]
In a world of choice, the reasons we purchase one product over another can be driven by a multitude of factors. As concerns about the environment and corporate sustainability continue to build momentum around the world, understanding the connection between sentiment and purchasing actions has never been more important. To gain better insight, Nielsen polled […]
Lisa A. Cavanaugh, Francesca Gino and Gavan J. Fitzsimons Gifts that support a worthy cause (i.e., “gifts that give twice”), such as a charitable donation in the recipient’s name, have become increasingly popular. Recipients generally enjoy these gifts, which not only benefit others in need but also make individuals feel good about themselves. But do […]
In 2014, Wendy’s U.S. restaurants launched a national campaign selling Frosty Key Tags. The key tag sold for $1 benefitting the Dave Thomas Foundation for Adoption and provided customers a free Jr. Frosty with any purchase for the rest of the year. This key tag campaign has raised more than $4 million and nearly 90% […]
Liz Geraghty
VP Brand Marketing, Wendy’s
Liz leads the Wendy’s team responsible for national marketing to the US general market as well as strategic consumer segments such as Families, Hispanic and Cause. Liz began working with the DTFA on a national cause marketing campaign in 2012, and is honored to be associated with such a worthy foundation.
Jill Crumbacher
SVP, Marketing & Development, Dave Thomas Foundation for Adoption
Jill leads the Dave Thomas Foundation for Adoption staff who continually seek to build awareness for the cause of foster care adoption. She also manages the teams who passionately raise funds to keep the crucial programs of the foundation going strong. Prior to joining the Dave Thomas Foundation for Adoption, Jill most recently worked as Senior Vice President of Sales & Marketing for Barbasol® and Pure Silk® Shave Creams.Since it was created in 2006, (RED) has raised funds and awareness for the fight against AIDS by partnering with iconic companies to find new ways to engage their customers and employees. With a $10 million commitment from Bank of America, (RED) faced a unique challenge: how to evolve their model into a massive employee- […]
Marilyn Whipple
Senior Vice President, Bank of America
As part of the Enterprise Marketing team, Marilyn oversees programs affiliated with the Bank’s philanthropic and CSR efforts. She has worked closely with (RED) since the launch of the partnership in January of 2014, leading the full-scale activation of the bank’s $10 million commitment to (RED)’s fight against HIV/AIDS. Prior to her current role, Marilyn held a wide range of positions in financial services marketing, including leading client communications for the bank’s U.S. Trust unit.
Jennifer Lotito
Chief Partnerships Officer, (RED)
As Chief Partnerships Officer, Jennifer is responsible for overseeing all (RED) partner relationships with the iconic brands in the (RED) family including Apple, Bank of America, Beats by Dr. Dre, Belvedere, Coca-Cola, SAP and Starbucks. Prior to joining (RED) in June 2008, Jennifer was on the Account Management team at Ogilvy Worldwide responsible for overseeing the global IBM and American Express accounts.Does your company invest good money in good causes and with good organizations but struggle to identify business value for the investment? All too often, companies create social impact initiatives without enough consideration as to what they are really trying to achieve. Why is that and what can be done to change it? To generate […]
Perry Yeatman
Principal and CMO of Mission Measurement
Perry Yeatman is a Principal and CMO of Mission Measurement, a world leader in measuring social outcomes. She is also CEO of Perry Yeatman Global Partners LLC and the award winning author of Get Ahead by Going Abroad. Prior to launching her own firm and joining Mission Measurement, Perry was an SVP in Corporate & Government Affairs at Kraft Foods and President of the Kraft Foods Foundation.MSLGROUP’s latest survey of 8,000 millennials across 17 countries reveals that they feel very differently from preceding generations about businesses’ roles in dealing with the world’s greatest challenges. Key Findings Two thirds of global millennials reward good business citizens with loyalty and positive word of mouth By 2025, millennials will represent 75% of the global […]
