Free eBook from Bruce Burtch
Bruce Burtch is one of cause marketing’s earliest proponents and has created a new comprehensive, step-by-step guidebook on creating partnerships that will ignite your for profit or nonprofit’s revenue, reputation and social impact while creating a greater good for society. Bruce was generous enough to share this book with you as a member of the CMF Community.
Excerpt from the introduction:
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I wrote this guidebook because I have seen thousands of organizations from all sectors struggling through the recent economic times. I have seen and still see a lot of pain and a need for help and real answers. Yet I know from experience that there is an extraordinary amount of opportunity lying in wait for the right combination of partners, on any issue, in any sector, in any small town or metropolitan city, in any corner of the world. Cross-sector partnerships can be extraordinarily successful when these partners join together for their individual and mutual success, while focusing on creating benefit for the greater good.