Today on CauseTalk Radio, Megan and Joe talk to Mollye Rhea, president of the Atlanta-based cause marketing agency For Momentum, about the cause marketing basics. Mollye explains how nonprofits and companies can get started in cause marketing and some of the common pitfalls to avoid. She also offers some valuable insights on the things companies […]
Ep72: Cause Marketing 101 with For Momentum’s Mollye Rhea
Mollye Rhea
Founder, For Momentum
Mollye founded For Momentum in 2003, when very few agencies specialized in cause marketing. Since then, For Momentum has become one of the leading cause marketing firms in the United States.