Social Good, Cause Marketing and CSR

Ep173: How to Use Pokémon Go to Raise Money for Charity

July 22, 2016

Today on CauseTalk Radio, Megan and Joe talk to Stephanie Bagley, COO at Charity Miles, about the new Pokémon Go game and how it can be used to raise money for good causes. On the show, Megan, Stephanie and Joe discuss: What is Pokémon Go? And what the heck is augmented reality? How Charity Miles […]

Stephanie Bagley

COO at Charity Miles

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Ep172: A New Report Reveals How Checkout Charity Can Continue to Thrive

July 11, 2016

Today on CauseTalk Radio, Megan and Joe talk to Brittany Hill, Co-Founder and Chief Innovation Officer at Catalist, an agency focused on providing corporate partnership professionals tangible and sustainable tools to meet their fundraising goals. Megan, Brittany and Joe discuss Catalist’s recent report, Revelations at the Register: A Look Into Sector Specific Consumer Giving Preferences […]

Brittany Hill

Co-Founder and Chief Innovation Officer at Catalist

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Ep171: Nationwide Puts Cause Content to Work to ‘Make Safe Happen’

July 7, 2016

Today on CauseTalk Radio, Megan and Joe talk to Elicia Azali, Associate Vice President at insurance and financial services provider Nationwide. We discuss their cause initiative Make Safe Happen, which seeks to reduce accidental injury at home, the number one cause of death among children. On the show, Megan, Elicia and Joe discuss: How Nationwide’s […]

Elicia Azali

Associate Vice President at insurance and financial services provider Nationwide

Don't miss an episode of Cause Talk Radio! Use the buttons below to subscribe to the podcast so you'll get the latest episodes instantly.

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Ep170: How GameStop Took a First Year Cause Partnership from Zero to $1.2M

June 29, 2016

Today on CauseTalk Radio, Megan and Joe talk to Matt Hodges, Vice President of Public & Investor Relations at GameStop, about the gaming chain’s first-year fundraiser for Autism Speaks that raised a whopping $1.2 Million. On the show, Megan, Matt and Joe discuss: Why GameStop chose Autism Speaks. How GameStop surveyed employees to find out […]

Matt Hodges

Vice President of Public & Investor Relations at GameStop

Don't miss an episode of Cause Talk Radio! Use the buttons below to subscribe to the podcast so you'll get the latest episodes instantly.

Apple Podcasts Google Play

Ep169: New Research Rates Factors That Drive Cause Partnership Sales

June 23, 2016

In this episode of CauseTalk Radio, Megan and Joe talk to frequent guest Mollye Rhea, President of For Momentum, an Atlanta-based cause agency. On the show, Megan, Mollye and Joe discuss For Momentum’s survey of U.S. nonprofit executives responsible for selling cause partnerships in the Nonprofit Partnership Sales Cycle Research. We cover: For Momentum’s new […]

Mollye Rhea

President of For Momentum

Since founding For Momentum in 2003, Mollye and her team have played an agency role in 60+ partnerships, raised millions in cash and in-kind donations for charity clients and directed millions of dollars of resources for corporate clients.

Don't miss an episode of Cause Talk Radio! Use the buttons below to subscribe to the podcast so you'll get the latest episodes instantly.

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Apps for Good Charity Miles Johnson & Johnson and Nationwide Share Lessons Learned

May 17, 2016

Whether we need a lift, a reservation or fashion advice, we’ve come to expect that someone has built an app to help us get whatever we need. Socially-minded companies are increasingly turning to apps as a critical channel to communicate their charitable efforts and more deeply engage consumers. These apps range from short-term cause campaigns […]

Gene Gurkoff

Founder of the Charity Miles App

Jake Lepiarz

Manager of Digital Strategy and Engagement for Johnson & Johnson

Chris Cotton

Internet Marketing Director at Nationwide

Dr. Lara McKenzie

Nationwide Children's Hospital

This recorded webinar is free to CMF Members or $99. Access Webinar Now

How Ace Hardware, GameStop and Old Navy Activate Employee Ambassadors for Good

April 21, 2016

If you’re asking consumers to donate to a good cause at point of sale, there’s one factor that can make or break your campaign: how informed, inspired and engaged front-line employees are. Employees serve as your brand ambassadors when it comes to in-store cause activations. The success of these in-store fundraising efforts is directly correlated […]

Alison Perris

Director, Brand Engagement & Cause Marketing, Old Navy

Matt Hodges

Vice President, Public & Investor Relations, GameStop

Chris Doucet

Retailer Fundraising Manager, Ace Hardware Foundation

This recorded webinar is free to CMF Members or $99. Access Webinar Now

Talent Trumps All – How to Retain Top Professional Talent to Drive Corporate Partnership

March 17, 2016

If you’ve ever worked for a nonprofit organization, you won’t be surprised to hear that corporate partnership teams are complex, diverse – and even a little messy! Creating the right corporate partnership team structure isn’t easy, but it IS possible and is absolutely essential to your success. Download Slide Deck

Ep149: A Better Way for Selfish Givers to Give Socially Responsible Gifts

January 21, 2016

In this episode of CauseTalk Radio, Megan and Joe talk to Dr. Lisa Cavanaugh of the University of Southern California’s Marshall School of Business about Joe’s favorite topic: selfish giving! Lisa, along with Francesca Gino (Harvard Business School) and Gavan Fitzsimons (Fuqua School of Business) wrote When Doing Good Is Bad in Gift Giving: Mis-Predicting […]

Dr. Lisa Cavanaugh

Assistant Professor of Marketing, University of Southern California’s Marshall School of Business

Lisa Cavanaugh is an expert in consumer psychology who studies how emotions and social relationships influence consumption. Her research addresses how momentary emotions, chronically experienced emotions, and emotional cues in consumer environments shape decisions and behavior. Her research demonstrates how specific emotions (e.g., love, hope, pride, curiosity) predict different behaviors with important consequences for consumers, business, and society.

2016 Edelman Trust Barometer

January 17, 2016

61% of respondents view business as the institution most trusted to keep pace with rapid change

The 2016 Edelman TRUST BAROMETER revealed trust in all four institutions has reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population. The 2016 Edelman Trust Barometer surveyed more than 33,000 respondents consisting of 1,150 general population respondents ages 18 […]

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Ep173: How to Use Pokémon Go to Raise Money for Charity

61% of respondents view business as the institution most trusted to keep pace with rapid change

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