Ep118: Mobile Cause Marketing Trends for Millennials & Gen Z

Today on CauseTalk Radio, Megan and Joe talk to Phil Haid, Co-Founder and CEO of Toronto-based Public Inc. about Starbucks controversial cause campaign: Race Together. While aimed at starting a conversation around race issues in America, the campaign has drawn a lot of criticism. Naysayers call Race Together ill-timed and self-serving. But our guest Phil Haid has a different […]

Today on CauseTalk Radio, Megan and Joe talk to Buddy Teaster, CEO of Soles4Souls. Nashville-based Soles4Souls is a global not-for-profit focused on fighting the devastating impact and perpetuation of poverty.   Soles4Souls advances its anti-poverty mission by collecting new and used shoes and clothes from individuals, schools, faith-based institutions, civic organizations and corporate partners. They distribute those shoes and clothes both […]

Today on CauseTalk Radio, Megan and Joe talk to Mollye Rhea, President of For Momentum, an Atlanta-based cause-related marketing agency. With Mollye, we tackle one of the toughest issues for nonprofits – how to identify, sell and close new corporate partnerships. It’s not easy! Fortunately, we have one of the best partnership experts in the […]

During this episode, Megan, Mason and Joe discuss: How Mason made the move from Wall Street to Main Street to sell pizza in his hometown of Philadelphia. How it all started with one customer asking to buy a pizza for someone who was homeless. How it took a year to become an overnight success! How the […]

Today on CauseTalk Radio, Megan and Joe talk to Maureen Carlson, President, and Brittany Hill, Vice President of Research and Insights at Good Scout, a social good consultancy, about their 2015 Cause Alliances Trend Report. Megan, Maureen, Brittany and Joe dig into three of the ten industry trends in the report. Data-Driven Cause Alliances. The use of the data we produce and collect […]

Today on CauseTalk Radio, Megan and Joe chat with Alison DaSilva, Executive Vice President, Cone Communications about how to start a career in cause marketing. We get calls and emails every week from people who want a job in cause marketing. Most of them are recent college grads, or already have a job in fundraising, marketing, […]

Today on Cause Talk Radio, Megan and Joe talk to Ken Ungar, Founder & President of U/S Sports Advisors. Ken is a “newsjacking” expert and author of the book Ahead of the Game: What Every Athlete Needs to Know About Sports Business. Newsjacking, which Ken defines as When a brand takes advantage of a popular story or topic and inserts itself in the […]

Today on CauseTalk Radio, Megan and Joe talk to Michael Hoffman, CEO of See3 Communications. See3 is a Chicago-based firm that provides strategy, video and web services to nonprofits and social causes and Michael is a leading authority in online video for nonprofits. That’s why less than a week before Super Bowl XLIX, which will be a face-off between […]