Campaign: Trick or Treat for UNICEFCompany: HSN, Inc.Nonprofit: U.S. Fund for UNICEFLaunch Date: September 9, 2013 Campaign: A new cause marketing partnership between UNICEF and multichannel retailer HSN, Inc. will celebrate Halloween with the 63rd Annual Trick-or-Treat for UNICEF campaign. A special HSN Cares Trick-or-Treat for UNICEF online store at HSN.com will donate a minimum […]
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2006 Halo Award Best National/Local Integration
Jones New York In The Classroom: Jones Apparel Group and Fund for Teachers, New Teacher Academy, Teachers Count and Adopt-A-Classroom
Classroom makeovers, Teacher’s Runway Fashion Shows and retail activation in more than 250 department stores were among the local tactics that combined with national print, direct mail and online promotion to successfully launch Jones Apparel Group’s support of education.
The Most Profitable Gaming Partnership You’ve Never Heard Of
Nonprofit cause marketers often grow weary of being approached by unknown companies wielding shiny partnership offers that end up being more hype than substance. Clearly, there aren’t enough hours in the day to evaluate every potential partnership opportunity. But can you be sure you’re not turning away a donation gold mine?
Read on for the story of a company called Speed Demos Archive that turned a passionate group of gamers into a partnership powerhouse for Prevent Cancer Foundation, raising $448,000 in 7 days.
Emergency Blood Shortage: $5 Amazon Gift Card for Those Who Help
WASHINGTON D.C., July 29, 2019 /PRNewswire/ — To help address the current emergency blood shortage, all who come to give blood or platelets with the American Red Cross July 29 through Aug. 29 will receive a $5 Amazon.com Gift Card via email. Currently, the Red Cross has less than a three-day supply of most blood types available and less than a two-day […]
Older Stats
2016 The Numbers – Cause sponsorship is predicted to reach $2.00 billion in 2016, a projected increase of 3.7% over 2015. IEG Sponsorship Report Point of Sale – 72% of consumers have donated to charity at the register and 65% of consumers felt positively about the retailer after giving. Of the 28% who do not […]
Angry Birds Help Stop Digital Abuse
Campaign: Angry Birds Help Stop Digital AbuseCompany: Rovio and MTVNonprofit Partner: None MentionedLaunch Date: March 22, 2012 Campaign Description: Rovio will incorporate a cause marketing effort into the release of the new Angry Birds Space Game in partnership with MTV. Through the end of April, users will get exclusive access to a secret Golden Egg level of […]
Domino’s to Raise ’Dough’ for St. Jude Children’s Research Hospital
ANN ARBOR, Mich., Oct. 23, 2017 /PRNewswire/ — Domino’s Pizza (NYSE: DPZ) is launching its 14th annual St. Jude Thanks and Giving® campaign to raise “dough” for the kids of St. Jude Children’s Research Hospital®. The recognized world leader in pizza delivery’s campaign begins today, Oct. 23, 2017, and runs through Jan. 7, 2018. Domino’s will […]
H&M and Lyft Offer Free Rides for New Yorkers to Recycle Clothing
NEW YORK, Jan. 22, 2019 /PRNewswire/ — H&M and Lyft are teaming up to provide free rides to New Yorkers interested in donating clothing to H&M’s Garment Collecting program. Starting Jan. 22 through Jan. 27, the first 5,000 H&M customers interested in donating clothing can use the promo code HMRECYCLES to claim a free ride up […]
Kmart/March of Dimes
Campaign: Kmart/March of Dimes PartnershipCompany: KmartNonprofit Partner: March of DimesLaunch Date: March 25, 2013 Campaign Description: Kmart has launched its 30th annual cause marketing campaign to benefit the March of Dimes. Kmart, the number one corporate supporter of the March of Dimes Foundation, has raised nearly $8 million in 2012 and more than $106 million since 1983. Donors can […]
Accelerist 2020 POS Survey: How Consumers Feel About Giving To Charity At Checkout During A Global Pandemic And Recession
The 2020 global pandemic’s impact on shopping behavior, especially brick-and-mortar retail, consumer purchasing power, and the entire economy has many stakeholders wondering what POS fundraising looks like now and in the coming months. In their annual POS survey, Accelerist examined the consistent and disruptive consumer trends on traditional in-store, online and mobile POS giving through […]