NEW YORK, Jan. 22, 2019 /PRNewswire/ — H&M and Lyft are teaming up to provide free rides to New Yorkers interested in donating clothing to H&M’s Garment Collecting program. Starting Jan. 22 through Jan. 27, the first 5,000 H&M customers interested in donating clothing can use the promo code HMRECYCLES to claim a free ride up to $10 to any H&M location in New York City. Customers will also receive 15% off their H&M purchase in return for a donation of unwanted garments, from any brand and in any condition.
The partnership is part of a broader mission by the two companies to take on the challenges of climate change and circularity in fashion more directly. H&M started its Garment Collecting program in 2013, becoming the first fashion company to launch a clothing collecting initiative worldwide. The program has collected 163 million pounds of textiles globally, providing customers an easy way to give clothes a second life to ensure fewer garments end up in landfills.
In 2018, Lyft committed to full carbon neutrality and 100% renewable energy by offsetting the carbon emissions from all Lyft rides, meaning every Lyft ride in NYC is carbon-neutral. Lyft also has partnered with cities and public transit agencies across the U.S. to launch bikes and scooters programs, including NYC’s Citi Bike, as well as set the goal to achieve 50% shared rides by the end of 2020.
“Lyft is proud to partner with H&M to support the Garment Collecting initiative and provide the local community with accessible opportunities to donate and recycle clothing,” said Ann Ferracane, General Manager of Lyft New York. “Helping New Yorkers make donations is an important, but exciting, step in creating a positive impact on our natural resources for years to come.”
“H&M is thrilled to partner with Lyft in a joint effort to give garments a second life through H&M’s Garment Collecting program. Sustainability is a part of everything we do, and we are excited this initiative will allow more New Yorkers to both learn about and get involved in the program,” said Martino Pessina, President of H&M North America.
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands COS, Monki, Weekday, Cheap Monday, & Other Stories, H&M Home and ARKET as well as Afound. The H&M group has 47 online markets and more than 4,900 stores in 71 markets, including franchise markets. In 2018, sales including VAT were SEK 244 billion. The number of employees amounts to more than 171,000. For further information, visit about.hm.com.
Lyft was founded in 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation, and is available to 96 percent of the United States population as well as select cities in Canada. As the only rideshare company to offset carbon emissions from all rides, Lyft is committed to effecting positive change for our cities, and promoting transportation equity through shared rides, electric bikes and scooters, and public transit partnerships.