“Chase Bank USA, N.A., a division of JPMorgan Chase & Co. (NYSE:JPM), is now offering Chase Freedom customers the option of contributing to the American Cancer Society. Cardmembers will be able to redeem rewards points to make a contribution over the phone or online, the same way that they redeem points for other items.” (2/14/07) […]
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2011 Halo Award Best Digital Marketing Campaign
Our School Needs: Microsoft-Bing and DonorsChoose.org
In May 2009 Microsoft unveiled Bing, the company’s new generation of search. Although off to a solid start, the company knew it was critical to maintain top of mind with consumers and differentiate their brand. The goal of engaging consumers guided Bing in creating the framework for their programs focusing on kids’ education and a […]
ANN INC. Donates Record-Breaking $3.7 Million to the Breast Cancer Research Foundation
ANN INC. donated $3.7 million to the Breast Cancer Research Foundation (BCRF) through its largest-ever Fall giving campaign. This season’s campaign brings the Company’s total corporate donation to BCRF to more than $31 million since 2005, marking ANN INC.’s and its clients’ longstanding dedication to advancing pioneering breast cancer research. The Company has been the […]
2023 Best Health Initiative
Bloom: Growing Kids’ Mental Wellbeing – Nationwide Foundation, Nationwide Children’s Hospital & On Our Sleeves Nationwide supports children’s mental health and has a passion for attracting other corporations to do the same. With the goal of providing resources for parents and caregivers while also supporting their associates and remaining competitive for top talent, the Nationwide […]
Share Your Heart: Support Save the Children with Build-A-Bear Workshop
Build-a-Bear is rolling out new, scented plush bears this Valentine’s Day and simultaneously launching a cause marketing initiative with partner Save the Children: For the second consecutive year, Build-A-Bear Workshop and the Build-A-Bear Foundation have partnered with Save the Children in the United States, Canada and the United Kingdom, helping to provide schools and communities with structured programs designed to support emotional […]
Kmart/March of Dimes 31 Year Partnership
Campaign: Kmart/March of Dimes PartnershipCompany: KmartNonprofit Partner: March of DimesLaunch Date: March 31, 2014 Campaign: As its top corporate supporter, Kmart has launched its 31st year of partnership with the March of Dimes Foundation. Over that time, the company has raised $114 million for the cause. Through late June, customers can donate at the register […]
Find Your Strength
Campaign: Find Your StrengthCompany: Expedia.comNonprofit Partner: Launch Date: December 4, 2012 Campaign Description: As part of its “Find Yours™” campaign, Expedia.com® has introduced a video titled “Find Your Strength,” that demonstrates how travel helps one young woman fulfill her promise to her best friend who lost his battle with cancer. Consumers are invited to join the brand […]
John Hancock Commits $1M to Fund 630 Summer Jobs for Boston Teens; Announces 2019 MLK Scholars Nonprofit Partners
BOSTON, Jan. 22, 2019 /PRNewswire/ — John Hancock announced today that it is awarding over $1 million in grants through its MLK Scholars program to provide 630 Boston teens with paid summer jobs and leadership development opportunities at 58 nonprofit organizations. The annual million-dollar program, marking its 12th consecutive year, is a cross-sector collaboration led […]
26 Seconds Launches BMOR Campaign
State Farm launched its ’26 Seconds’ initiative in March to bring awareness to the issue of the existing high school dropout rate (one student drops out every 26 seconds).
Edelman’s 2021 Trust Barometer
After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and economic crisis, the global outcry over systemic racism and political instability – the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world. Adding to this is a failing trust ecosystem unable to confront the […]