Build-a-Bear is rolling out new, scented plush bears this Valentine’s Day and simultaneously launching a cause marketing initiative with partner Save the Children:
For the second consecutive year, Build-A-Bear Workshop and the Build-A-Bear Foundation have partnered with Save the Children in the United States, Canada and the United Kingdom, helping to provide schools and communities with structured programs designed to support emotional development.
Now through Feb. 28, 2017, Guests can make a donation in stores or online to support Save the Children. All donations made in the U.S. will go to Save the Children’s Journey of Hope program in the United States. Build-A-Bear Foundation will match each Guest donation made in U.S. stores, up to $100,000. At U.S. Build-A-Bear Workshop locations, Guests can also sign a Valentine’s Day card and place it in a special Cub Condo® carrying case to be delivered to children in the United States through Save the Children.
Sharon Price John, president and chief executive officer, Build-A-Bear Workshop, said:
As we begin our 20th birthday year, we are grateful to everyone who has helped us reach this milestone. We invite Guests around the world to help us kick off a year-long celebration by supporting Save the Children’s Journey of Hope program and sharing a little more of their hearts to make a difference in a child’s life.