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Unlock The Power Of POS Fundraising: Insights From Charity Checkout Champions

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Unlock The Power Of POS Fundraising: Insights From Charity Checkout Champions

In 2022, 77 US point-of-sale fundraising campaigns raised at least $1 million. These campaigns collectively generated an impressive $749 million for good causes according to our new “Charity Checkout Champions” report.

The study, unveiled at EFG2023 in May, presents an in-depth analysis of these programs with invaluable insights into how these initiatives have raised $6.7 billion over 30 years and how POS fundraising is evolving.

In this webinar, JOANN’s Samantha Booth, The Leukemia & Lymphoma Society’s Coker PowellAccelerist’s Brittany Hill and EFG’s Alli Murphy bring the report to life and share experiences from the field.

You will learn:

  • The top-line results from this year’s report and benchmarking data
  • Best practices to employ when developing your POS campaigns
  • Major factors that led to the remarkable 24% revenue growth experienced by $1 million+ point-of-sale fundraising campaigns between 2020 and 2022
  • The rising adoption and frequency of round-up programs and integration with electronic POS systems
  • And more!

Access this recording to gain valuable insights into the future of point-of-sale fundraising and learn how you can adapt your programs to meet the evolving demands of the public while ensuring transparency and impact.

If you attended EFG2023, email askus@engageforgood.com to get a discount code to attend this webinar for FREE!


samantha booth

Samantha Booth

Senior Corporate Communications Specialist, JOANN

JOANN is the nation’s category leader in fabric and sewing with one of the largest assortments of art and crafts products with over 831 locations across 49 states and a robust e-commerce business. As, Senior Corporate Communications Specialist, Samantha Booth manages JOANN’s charitable partnerships, employee volunteerism, internal communications and internal events. In 2022, JOANN helped raise over $6.9 million for its charitable partners including: the National 4-H Council, On Our Sleeves: The Movement for Children’s Mental Health, Children’s Miracle Network Hospitals, Susan G. Komen and St. Jude Children’s Research Hospital. Samantha believes in the importance of a brand using it’s platform and network of connections for good.

Coker Powell

Coker Powell

Chief Development Officer, The Leukemia & Lymphoma Society

Coker Powell is a forward-thinking development leader with a highly successful track record in creating and executing strategic plans to drive organizational growth and innovation. As Chief Development Officer, Powell is responsible for a revenue portfolio that includes peer to peer campaigns, direct to consumer initiatives, business development and pharma/healthcare partnerships representing over $300 million annually for the Leukemia & Lymphoma Society. In 2022, LLS was recognized as “Most Innovative Nonprofit in Fundraising” by OneCause. Powell has been a featured speaker for numerous organizations including the Peer to Peer Professional Forum, Salesforce, RaiseNation, Her Success Story and Burn Boot Camp.

Brittany Hill

Brittany Hill

CEO and Founder, Accelerist

Brittany Hill is the CEO and Founder of Accelerist, the partnership intelligence SaaS platform where causes and corporations connect. As a passionate data seeker and trend translator, Brittany specializes in using analytics and innovations to support B-corporations and Fortune 1000 companies as well as enterprise and federated nonprofits in their pursuit of sustainable events and partnerships. Brittany’s trendsetting insights have been featured in Forbes, Huffington Post, TIME, and MSN.com. In her role, Brittany spearheads social impact product development and leads a talented team who has supported 100s of customers in effectuating social change.

Alli Murphy

Alli Murphy

Director, Events & Program Development, Engage for Good

Alli is the Director of Events & Program Development at Engage for Good where she leads a talented team that helps corporate social impact leaders advance their campaigns, careers, and organizations through professional development and networking opportunities. She also hosts the Engage for Good podcast, the longest-running podcast in the social impact space. Now in its 14th season with over 400 episodes, she has interviewed leaders from Big Brothers Big Sisters of America, Boys & Girls Clubs of America, Google, IBM, On Our Sleeves, Save the Children, PayPal, Subaru, Ulta Beauty, Visible, and more.

From working in startups to marketing and managing programs for C-level executives at UC Berkeley Executive Education, and building a travel brand with thousands of followers worldwide, Alli brings a strategic and creative perspective to every situation.