Better Business Bureau Wise Giving Alliance’s Standards For Charity Accountability, Standard #19: Charities that seek to be evaluated for compliance with the BBB’s 20 charity accountability standards must meet this standard regarding cause marketing advertising disclosures.
New York Attorney General Charities Bureau’s “Five Best Practices for Transparent Cause Marketing”: The New York Attorney General’s Office issued guidance in 2012 on best practices for transparency in cause marketing campaign disclosures.
The Charleston Principles: Guidelines On Charitable Solicitations Using The Internet: Advisory guidelines adopted by the National Association of State Charity Officials (NASCO)
What’s In A Nonprofit’s Name?: This multi-state report on nonprofit product marketing issued in April 1999 highlights a number of key concerns that state charity regulators have when commercial entities and nonprofit organizations partner to market commercial products using the names and logos of the nonprofit organizations.
The 10 Commandments Of Cause Marketing Law [INFOGRAPHIC] — Selfish Giving: A visual infographic highlighting the top 10 legal issues in cause marketing.
Warning: Don’t Cut Legal Corners When Mixing Social And Business Impact (forbes.com): Engage for Good CEO, David Hessekiel, shares about a recent multi-state regulatory enforcement action involving a cause marketing campaign.
Corporate Partnerships & The Law: Advertising Disclosures: FAQs regarding cause marketing advertising disclosures.
Corporate Partnerships & The Law: Registration & Reporting Requirements: FAQs for companies and charities regarding registration and reporting requirements for commercial co-venture promotions.
Corporate Partnerships & The Law: Contracts: FAQs regarding cause marketing contracts, including legal and regulatory considerations (and a 15-point contracts checklist!).
Corporate Partnerships & The Law: Unrelated Business Income Tax (UBIT): FAQs to help charities understand UBIT implications in cause marketing partnerships.
Companies That Team With Charities Face Disclosure Rules – The New York Times: This New York Times article looks at regulatory enforcement activities associated with cause marketing campaigns.
For Goodness Sake: Legal Regulation And Best Practices In The Field Of Cause Marketing: This article, prepared by attorney Ed Chansky at Greenberg Traurig, provides an overview of cause-related marketing, the regulatory framework for this fast-growing field, and practical suggestions for compliance and best practices.
