Campaign: Angry Birds Help Stop Digital AbuseCompany: Rovio and MTVNonprofit Partner: None MentionedLaunch Date: March 22, 2012 Campaign Description: Rovio will incorporate a cause marketing effort into the release of the new Angry Birds Space Game in partnership with MTV. Through the end of April, users will get exclusive access to a secret Golden Egg level of […]
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2011 Golden Halo Award (Business)
eBay
eBay, the first e-commerce company to win the Cause Marketing Forum’s coveted Golden Halo, is being honored for a program launched, like CMF, in 2003: eBay Giving Works. Giving Works makes it convenient for people to raise money for their favorite causes on eBay through several avenues: Sellers can donate a percentage of anything they […]
Trick or Treat for UNICEF
Campaign: Trick or Treat for UNICEFCompany: HSN, Inc.Nonprofit: U.S. Fund for UNICEFLaunch Date: September 9, 2013 Campaign: A new cause marketing partnership between UNICEF and multichannel retailer HSN, Inc. will celebrate Halloween with the 63rd Annual Trick-or-Treat for UNICEF campaign. A special HSN Cares Trick-or-Treat for UNICEF online store at HSN.com will donate a minimum […]
2006 Halo Award Best National/Local Integration
Jones New York In The Classroom: Jones Apparel Group and Fund for Teachers, New Teacher Academy, Teachers Count and Adopt-A-Classroom
Classroom makeovers, Teacher’s Runway Fashion Shows and retail activation in more than 250 department stores were among the local tactics that combined with national print, direct mail and online promotion to successfully launch Jones Apparel Group’s support of education.
Breakout Session Speaker Details for EFG2017
We are thrilled you’ll be joining us as a breakout session speaker at the 2017 Engage for Good Conference. Here are all the details you’ll need to prepare for a successful event. If you have any questions, please email Megan Strand for assistance. HOTEL If you have not yet booked your room at the JW Marriott Chicago, please […]
Buy 1 and We’ll Give 1
Campaign: Buy 1 and We’ll Give 1Company: Macy’sNonprofit Partner: Clothes4Souls Launch Date: October 28, 2013 Campaign: Macy’s has announced a new buy-one-give-one (BOGO) cause marketing campaign called “Buy 1 & We’ll Give 1”. Running from Oct. 29 through Nov. 2, Macy’s will donate one coat, up to 30,000 coats, to anti-poverty organization Clothes4Souls, for every coat purchased […]
The Most Profitable Gaming Partnership You’ve Never Heard Of
Nonprofit cause marketers often grow weary of being approached by unknown companies wielding shiny partnership offers that end up being more hype than substance. Clearly, there aren’t enough hours in the day to evaluate every potential partnership opportunity. But can you be sure you’re not turning away a donation gold mine?
Read on for the story of a company called Speed Demos Archive that turned a passionate group of gamers into a partnership powerhouse for Prevent Cancer Foundation, raising $448,000 in 7 days.
Emergency Blood Shortage: $5 Amazon Gift Card for Those Who Help
WASHINGTON D.C., July 29, 2019 /PRNewswire/ — To help address the current emergency blood shortage, all who come to give blood or platelets with the American Red Cross July 29 through Aug. 29 will receive a $5 Amazon.com Gift Card via email. Currently, the Red Cross has less than a three-day supply of most blood types available and less than a two-day […]
Older Stats
2016 The Numbers – Cause sponsorship is predicted to reach $2.00 billion in 2016, a projected increase of 3.7% over 2015. IEG Sponsorship Report Point of Sale – 72% of consumers have donated to charity at the register and 65% of consumers felt positively about the retailer after giving. Of the 28% who do not […]
It’s Baaack: Pinktober Cause Marketing
Campaign: A variety of breast cancer-focused effortsCompany: VariousNonprofit Partner: BCRF, Komen, NBCFLaunch Date: September, 2013 The Campaigns: It’s that time of year again when we see nothing but a steady stream of pink products, promotions and promises leading into October, National Breast Cancer Awareness Month. Below is just a sampling of what you’ll find on […]