In this episode of CauseTalk Radio, Megan and Joe talk with Carol “The Mother of Cause Marketing” Cone about a new study Edelman has just released on the state of cause and social purpose in the world.
We also ask Carol the question we all want the answer to: How did she get the title Mother of Cause Marketing?
2012 Edelman GoodPurpose Study
Sustainability, Purpose, Citizenship, CSR, Shared Value: Don’t Get Stuck on the Name… Continue the Journey! [Huffington Post]
Joe’s two thumbs up review of Carol’s Book: Breakthrough Nonprofit Brands
Edelman Social Purpose is hiring at all levels and worldwide. Carol encouraged interested candidates to email her directly at email@example.com. Or check out the career section at Edelman.
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