Campaign: Premier Wine Imports Cause Branded Model
Company: Premier Wine Imports
Nonprofit Partner: Various Jewish Nonprofit Organizations
Launch Date: October 2011[/box]
Premier Wine Imports, a new business specializing in marketing boutique Israeli wines, will pair wines with Jewish nonprofit organizations and funnel 10 percent of every sale to those nonprofits as part of their business model.
It's not often we see religion enter into the mainstream cause marketing realm. For this highly-specialized product, it's a match made in heaven. Have you seen campaigns that successfully incorporate religious charities into their cause marketing? Tell us about them in the comments below.