Campaign: Honoring Our Heroes sales event
Nonprofit Partner: USO
Launch Date: May 7, 2012
In a new cause marketing effort benefitting the USO, for a two-week period in May when Kroger customers use their shopper’s card to buy 10 participating items in a single transaction, they will save four dollars and Kroger will donate an additional one dollar to the USO. A microsite also directs customers to volunteer with the USO, make a donation or write a note to a service member. They also can learn more about the USO and Kroger employees who serve in the armed forces.
This purchase-triggered campaign provides a way for Kroger to drive sales by leveraging vendor participation to generate donations to the USO. We love that there’s an entire microsite dedicated to the initiative providing other ways besides purchase to get involved in the cause.