Campaign: Giving is Beautiful
Company: Soma Intimates
Nonprofit Partner: The National Network to End Domestic Violence
Launch Date: January 12, 2012
[/box]Campaign Description:
Soma Intimates has launched its 4th annual “Giving is Beautiful” bra donation cause marketing campaign. Through February 26th, 2012, the company will accept both new and gently used bras at all Soma Intimates boutiques across the country to benefit women affected by domestic violence.
Our Take:
The partnership between Soma and a national domestic violence organization to provide bras to women in need is certainly a strong brand fit for the lingerie company. The company is smart to partner individual Soma retailers with local women's shelters to keep donations local. We're curious whether Soma donates any of their products to supplement customer donations.
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