Campaign: Crown Royal Heroes Project
Company: Crown Royal
Nonprofit Partner: Operation Patriot Foundation, Honoring Heroes, Packages From Home, Purple Heart Homes
Launch Date: November 10, 2011[/box]
To announce their new ‘Heroes Project’ (supporting first responders and military personnel) Crown Royal is hosting a series of events and encouraging adult consumers to pack commemorative versions of the Crown Royal purple bags with items to be sent to American troops overseas. For every bag packed, Crown Royal will donate $10 to partner organizations. In addition, a tab on the Crown Royal Facebook page will enable their community to send a personal message to accompany the stuffed bags.
Thumbs up for Crown Royal’s efforts to mobilize and engage consumers in meaningful, offline events as well as a way to participate online. We’re of course curious to know donation minimums and maximums and whether the only donations being made are those directly tied to bag stuffing events.