“Chase Bank USA, N.A., a division of JPMorgan Chase & Co. (NYSE:JPM), is now offering Chase Freedom customers the option of contributing to the American Cancer Society. Cardmembers will be able to redeem rewards points to make a contribution over the phone or online, the same way that they redeem points for other items.” (2/14/07) […]
Chase Enables Cardmembers to Contribute Reward Points to American Cancer Society
“Chase Bank USA, N.A., a division of JPMorgan Chase & Co. (NYSE:JPM), is now offering Chase Freedom customers the option of contributing to the American Cancer Society. Cardmembers will be able to redeem rewards points to make a contribution over the phone or online, the same way that they redeem points for other items.” (2/14/07) […]
2007 “100 Best Corporate Citizens” List Released
The annual survey of the “100 Best Corporate Citizens” in the United States was released today by CRO magazine. (2/13/07) read full article
Super Bowl Losers are Winners Overseas: National Football League and World Vision Provide Team Apparel to Children and Families in Need
For the winning Super Bowl team, the season’s journey will end in victory in Miami. But the losing team will be seen as winners in Africa for a long time, thanks to a partnership between the NFL and World Vision. (2/2/07) read full article
Consumers React Positively To Cause Alliances
Nonprofits concerned about the impact third-party alliances have on their consumer image will take comfort in the findings of a research study conducted by the Arthritis Foundation. All six types of alliance activity studied increased the percentage of consumers with a positive perception of the foundation. Mary Norman, group vice president of strategic marketing alliances, said […]