In this webinar, Cristina Jones, Chief Engagement Officer at Salesforce.org, shares advice on what social impact leaders should know about the power of authentic storytelling and how to use storytelling and your resources to drive action.
This entertainment and technology exec discusses how to avoid optical allyship and performative actions. She’ll explore how to use your platform to craft stories and programs that inspire calls to action, while also discussing how inclusive teams can tell more inclusive – and more interesting – stories for everyone.
Cristina shares insights for success including the importance of unprecedented collaboration to find solutions for the extraordinary challenges we face, and how she celebrates fresh perspectives and new voices to create deeper connections with customers, leading to positive social change.
You will learn:
- How to make sure your company is not only talking the talk, but walking the walk
- How to leverage the power of your platform—and hear examples of how Salesforce.org and its partners have leveraged theirs
- How to tell authentic, inclusive stories and make space for more voices from more backgrounds to tell their own stories
- How technology powers the ability to do good
