How can a purpose-led brand strategy drive conversion, retention and engagement, while positively impacting the bottom line?
Habitat for Humanity and Nest (a Google company) have struck the balance between head and heart to achieve lofty results. In this webinar you will learn how purpose-led storytelling and cause marketing activations can appeal to a desired target audience in a relevant and genuine way.
Hear from Google’s Susannah Callahan, Marketing Manager for Global Industry Marketing and Partnerships and Habitat for Humanity’s Allison Green, Director of Cause Marketing & Workplace Giving who provide an overview of the “Home is the Key” campaign, which brought together sponsors, celebrities and community leaders to build homes, raise funds, and speak out about the need for affordable housing…all while driving brand love and generating sales.
You will learn:
- How to attract the consumer’s head for rational buy-in
- The best ways to appeal to a consumer’s heart for emotional buy-in; and
- How to activate the consumer’s hands for behavioral buy-in and direct consumer action