COVID-19 Social Impact Resource Page

Faced with a global pandemic, companies and causes are scrambling to make sense during this very confusing time. Here are some resources to assist you as you make and rethink your 2020 social impact plans and strategies.

Have other resources to share? Please send them our way!

EFG COVID-19 Social Impact Webinar Series

Check back often for updates on additional webinars added to the series.

Pivot Possibilities: How To Convert Your In-Person Employee Volunteer Efforts Into Impactful Virtual Engagements (Upcoming Webinar 11/12/20)
In this webinar, Operation Gratitude CEO Kevin Schmiegel will explain how the organization launched a virtual volunteerism campaign to continue to enable Americans to express appreciation to frontline heroes, deployed troops and veterans, despite the not-insignificant challenges associated with the inability to gather together and volunteer in person.

Purposeful Pivots: Meaningful Corporate Social Impact Strategies Created During The Pandemic (EFG Recorded Webinar)
In this webinar sponsored by Salesforce.org, we focus on a very specific pivot: the “purposeful pivot”. A business that redeploys assets to create societal good. A nonprofit moving with unprecedented speed to provide corporate partners with new solutions to new problems created by the pandemic. Join us to take a deep dive behind the “purposeful pivots” of three impact-driven organizations to reveal their lessons learned.

The Seismic Shift: How To Elevate Purpose In An Ongoing Crisis (EFG Recorded Webinar)
Never before has the world seen such turbulent times. But amidst this chaos comes great opportunity for brands to take a leadership position and accelerate consumer trust by focusing on purpose and meaningful, authentic social impact. For nonprofit professionals, a similar opportunity exists to provide invaluable activations and consultation. But focusing on purpose requires a strategic approach as well as a readiness to quickly execute and activate.

Integrating Empathy Into A Digitized Workplace In The Pandemic Age (EFG Recorded Webinar)
In the modern era of video calls and group messages, it’s more critical than ever to build human connection and create an empathetic work environment. In this webinar, empathy expert Michael Soskil and The KIND Foundation’s Naomi Giges Downey will lead you through exercises to reveal your attitudes and biases, help you better understand other perspectives and teach you how to strengthen human connections even across computer screens.

Future-Proofing Your Corporate Partnership Program: A Roadmap to Help Your Partnerships Thrive Over the Next 12 Months and Beyond (EFG Recorded Webinar)
Now that we’ve survived the immediate triage triggered by COVID-19, we’ve come to accept that our world has changed forever. The changes that impact our lives and professions should also dictate a difference in how the nonprofit and corporate sectors work together to make a difference. Accelerist’s CEO, Brittany Hill, the Cystic Fibrosis Foundation‘s Liz Thompson and the National Park Foundation‘s Stefanie Mathew will share how to future proof your partnerships program.

The Pulse Of Gen Z In The Time Of COVID-19 (EFG Recorded Webinar)
In this webinar, DoSomething.org’s Aria Finger reveals the latest insights from their ongoing weekly survey of young people (over 20,000 responses to date) and shares how brands can better engage with this generation by prioritizing purpose and community now more than ever.

Legal Considerations For COVID-19 Corporate Partnership Activations (EFG Recorded Webinar)
Perlman & Perlman’s Karen Wu and Tracy Boak highlight key legal issues facing charities and their corporate partners looking to collaborate on fundraising efforts to support COVID-19 relief programs.

Virtual Volunteering For Employees: Don’t Forget These Critical Steps (EFG Recorded Webinar)
Creating a meaningful virtual employee volunteer program isn’t as simple as just posting a few online projects and hoping people respond. In this webinar, Realized Worth’s Chris Jarvis shares critical insights that you’ll need to craft and execute a purpose-driven employee volunteer program even when gathering in person isn’t an option. Check out the list of virtual volunteering platforms! And the free webinar write-up!

Navigating Cause Partnerships Through COVID-19: Boots On The Ground Insights From Cause Marketing Experts (EFG Recorded Webinar)
For Momentum’s Mollye Rhea, leads a panel discussion of nonprofit and corporate social impact experts who share real-time updates on how they are altering their partnership plans for 2020. Check out the free webinar write-up!

COVID-19: Navigating Legal Complications For Corporate Partnerships And Fundraising Events (EFG Recorded Webinar)
The first in a multi-webinar series, this webinar will share tips on legal contracts and implications from the global pandemic by Perlman & Perlman. Check out the free webinar write-up!

Social Impact Research

Did They Help?
Type in a company’s or celebrity’s name to find out how they behaved during the Coronavirus pandemic – complete with a rating scale to compare and quantify their response (Did They Help Website)

Special COVID-19 Social Impact Research
We’ve compiled the latest research from Edelman, Kantar, Ipsos, 4A’s and more in this one-stop COVID-19 brand research page. (Engage for Good Post)

COVID-19 Social Impact Statistics
We’ve distilled leading researchers’ key findings into a stats page to help support your daily work and move your social impact programs forward. (Engage for Good Post)

Corporate Partnership Tips for Nonprofits

How Nonprofit And Corporate Social Impact Leaders Are Responding To COVID-19
This synopsis of For Momentum’s Mollye Rhea recent webinar provides insight into what social impact leaders are doing in response to COVID-19. Check it out for ideas on how to navigate this unprecedented time. (Engage for Good Blog Post)

How Companies And Causes Are Responding To the Coronavirus
On Purpose’s Maureen Carlson interviewed corporate social impact professionals and nonprofit corporate partnership professionals to determine what they’re doing amidst COVID-19. She shares their answers and the trends and takeaways you may want to implement at your organization. (Blog post from Candid)

Sponsorship During Times Of Crisis: Cancelled Events, Postponing and Refunds
This excellent article by Chris Baylis addresses in very real-world terms how to work with sponsors to reconfigure contracted programs when the world changes. Our own Megan Strand also interviewed Chris on this subject on the Cause Talk Radio podcast. (Blog Post from The Sponsorship Collective and Podcast)

Navigating Cause Partnership Conversations Through Uncertain Times
For Momentum’s Mollye Rhea says that there’s a need for nonprofits and companies to continue their work together for the betterment of their common stakeholders and offers a few tips for navigating these rocky waters. (Blog Post from For Momentum)

COVID-19 Crisis And Growth Opportunities For Profit-Purpose Partnerships
Accelerist has compiled a variety of useful resources for nonprofits in this practical blog post including a ‘Crisis and Growth Roadmap’ and ‘Asset Contingency Plan’, among others. Accelerist is also offering ‘Partnership Assistance Program’ free to nonprofits for 60 days. (Blog Post from Accelerist)

Webinar: Future-Proof Your Partnership Program (and Your Nonprofit) for the New Normal
Accelerist and SelfishGiving are teaming up to create a free webinar to give you some guidance on not only helping your partnerships survive for the future but also raise more money from individuals. (March 25th Webinar)

Corporate Responses and Resources

Demonstrating Corporate Purpose In The Time Of Coronavirus
Companies will define what they do in the crucible of COVID-19 response—or be defined by it. Here’s how to frame the challenge, according to McKinsey. (McKinsey Blog Post)

MDR’s Response To The Current Environment
MDR has pulled together resources and tools to help you efficiently adjust your marketing plans, reach educators, and stay informed with actionable insight. (MDR COVID-19 Resource Center)

5 Urgent Areas Companies Can Have Immediate Impact
This helpful overview for companies from Rocket Social Impact outlines key focus areas of need right now, provides examples of what’s already being done and offers specific nonprofit organizations doing direct service and support in that area. (Resource Document from Rocket Social Impact)

Companies Taking First Steps To Support COVID-19 Response Efforts
Our own David Hessekiel and Megan Strand’s round-up of what companies are doing to respond to this global pandemic. (Forbes Post)

How to Survive a Brand Quarantine During Coronavirus
Timing and sensitivity during a global crisis is paramount. This article offers some tips on what to focus on during this trying time. (AdWeek post)

4 Ways to Manage Remote Workers When You Don’t Know How Long They’ll Be Working From Home
A practical overview from FastCo ranging from onboarding and training remote workers, keeping people engaged and adapting to changing environments. (Fast Company article)

Committing To People And Purpose In Times Of Crisis
Cutting through the clutter, here are five behaviors every brand can adopt, and some inspiration for how brands might apply creativity to respond to this pandemic. (SidStories blog)

How Brands Should Communicate During A Global Crisis
There is a chance during the pandemic for brands to create a genuine sense of community. This article shares some brands doing it well and some falling short. (Strategy Online Article – Canada)

Edelman Trust Barometer’s 2020 Special Report On COVID-19
Edelman conducted a 10-country study between March 6-10 in Brazil, Canada, France, Germany, Italy, Japan, South Africa, South Korea, the U.K. and the U.S. Their findings reveal the essential role of the private sector in responding to COVID-19. (Edelman)

Creative Ways Companies Are Giving Back During The COVID-19 Crisis
A thorough round-up by sector of what companies are doing to give back during this unprecedented time from our own David Hessekiel and Megan Strand. (Forbes Post)

General Nonprofit Resources

Americans’ Mindset, Motivations and Interest in Social Causes During a Global Pandemic
An overview of why you need to understand the mindset and motivations of your people right now with access to Accelerist’s new, nationwide study – Donor Opinion: COVID-19. (Blog post and research from Accelerist)

Responding To The Coronavirus Outbreak: Resources To Help Nonprofits
This helpful collection of resources by the Chronicle will continue to be updated and includes assistance in fundraising, managing and communicating as well as things like technology solutions for remote work and self-care. (Online resource from Philanthropy.com)

Nonprofits and Coronavirus, COVID-19
Another helpful collection of resources including steps nonprofits should take, general COVID-19 resources and more. (Online resource page from the National Council of Nonprofits)

How to Adjust your Nonprofit’s Communication And Events During The Spread of Coronavirus
Some useful tips here for nonprofits ranging from event cancellations to messaging strategy and more! (MediaCause Blog)

How Nonprofits Can Connect Virtually During Trying Times
Helpful ideas on how to reach out to your supporters when they need connection the most. (Clarification)

Three Tips For Managing Legal Contracts Amidst COVID-19
In a recent Engage for Good webinar, Jeremy Coffey, Senior Associate at Perlman & Perlman, dove into some key considerations around legal contracts during this unprecedented crisis. Check out this webinar writeup for three legal tips to help you amidst COVID-19. (Engage for Good Blog Post)

Employees and Employee Engagement

Doctor’s Orders! Get Your Organization Prepared for Handling COVID-19 in the Workplace
This overview from Perlman & Perlman will help you get your internal house in order when it comes to communicating with employees during this global pandemic. How to keep employees safe without breeching confidentiality and employee rights and more! (Blog post from Perlman & Perlman)

COVID-19 Resource Hub (Volunteer Match)
This online resource from VolunteerMatch has a great, COVID-19-specific virtual volunteering search tool as a more general virtual volunteer opportunity search, useful blog posts and more (Online Hub from VolunteerMatch)

COVID-19 and Cyber-Readiness – Good Practices for Remote Work
While many tips to date for working remotely have focused on being focused and productive, this resource from Perlman & Perlman points out the risks of digital, remote workspaces and offers tips for mitigating those risks. (Blog post from Perlman & Perlman)

Employee Volunteering When You Can’t Serve In Person
Communities that we collectively serve still need support and depend on volunteers for that support. Here are some helpful tips for doing that virtually. (Points of Light Blog Post)

Virtual Volunteering Opportunities
This comprehensive list from Points of Light offers myriad ways to volunteer virtually, organized by cause areas ranging from ancestry and genealogy to technology and engineering. (Points of Light resource)

Virtual Volunteering Platforms From Around The World
Chris Jarvis, of Realized Worth, shared a wealth of resources for creating virtual volunteer programs for employees and brought together, as well as crowdsourced, this list of virtual volunteering platforms you’ll find below. You can watch the full webinar here. (EFG recorded webinar and list of virtual volunteering platforms)