“Safeway
(NYSE:SWY) today announced it raised $5.5 million for Easter Seals, one of the most established and respected charities dedicated to assisting people with disabilities and special needs. The company raised the funds during an April campaign when the company’s customers were provided an opportunity to donate at store checkstands. The campaign also included awareness-raising messages at retail and on the company’s web site, as well as in print and broadcast advertising. In addition, Safeway will this year raise $1.3 million for the charity through a range events including golf tournaments and gala dinners — bringing the company’s overall total raised to more than $6.8 million.” (5/18/07)
