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Operation Gratitude works to forge strong bonds between Americans and their military and first responder heroes primarily through in-person, large scale volunteer service projects in metropolitan cities where, pre-Covid, thousands of volunteers from all walks of life came together to give back in a hands-on way. In 2019, local events included more than 200,000 employees from corporate partners across 700 different employee engagement activations.
In March of 2020, when widespread “stay at home” orders were announced, Operation Gratitude contemplated shutting down operations. However, with the support of several corporate partners and individual supporters, the Operation Gratitude team was able instead to pivot to make an even greater impact than they ever imagined possible in response to Covid-19.
In this webinar, Operation Gratitude CEO Kevin Schmiegel explains how the organization launched a virtual volunteerism campaign to continue to enable Americans to express appreciation to frontline heroes, deployed troops and veterans, despite the not-insignificant challenges associated with the inability to gather together and volunteer in person.
You’ll also learn from CSX’s Bryan Tucker, one of the organization’s founding partners, who will highlight the impact they were able to make for 350,000 Covid-19 frontline responders by reimagining their employee engagement and community outreach approach.
You will learn:
- How to create meaningful engagements for your employees in a virtual or hybrid environment
- A strategic approach for building and sustaining a coalition of partners focused on core capabilities and shared objectives
- The best way to harness the power that comes from actively soliciting (and then listening to) different perspectives within your organization and relevant community partners
