It seems there’s never a dull moment when it comes to the intersection of profit and purpose.
Here’s what’s new this week:
98% of Companies Fail to Reach Their Sustainability Goals Click to tweet
According to recent research from Bain, only 2% of companies are meeting or exceeding their CSR goals. Even more fascinating was the finding that employees deprioritize sustainability because of perceived business trade-offs and an absence of incentives.
Move Over Millennials, Gen Z Cares About Cause Too A new study from Barkley and FutureCast looks at the generation behind the millennials: Gen Z (or ‘Pivotals’) and find that while still massively digitally-focused, this generation prides itself on hard work and expects a lot from brands. Of note: 75% of Gen Z ranked educational access in their top two defining social issues.
Tostitos Helps Super Bowl Fans Avoid Drunk Driving
Just in time for the big game, Tostitos has launched “Party Safe Bags” that contain a sensor to detect alcohol on a person’s breath. If alcohol is detected, the LEDs on the bag turn red to reveal a steering wheel and a “Don’t drink and drive” message. As if that weren’t cool enough, an Uber code is also revealed and tapping the bag with a smartphone will allow people to call for a free ride.
City Market Raises Big Bucks for Local Nonprofits
On CauseTalk Radio, we’re joined this week by City Market’s Allison Weinhagen to talk about their highly succesful “round up” program. Each month, the spare change collected during Rally for Change is split between three great non-profits that align with the co-op’s mission. Since the program’s inception, this one location of City Market has raised over $300,000 for charities.
Conference Pre-Registration Open (Program Coming Soon)
We’re getting close to being able to share the 2017 Engage for Good Conference program with you. We (literally) guarantee you’ll love the program when it comes out in a few weeks.Register today!
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