America’s Largest Family-Owned and Operated Sporting Goods Retailer Kicked-off Its Annual Fundraising Initiative on June 1 with the Give $5, Get $5 Incentive Program to Motivate Shoppers to Donate.
NEW YORK, June 5, 2018 /PRNewswire-USNewswire/ — June is Men’s Health Month and to heighten awareness about a men’s health issue – prostate cancer – Modell’s Sporting Goods will be joining forces with the Prostate Cancer Foundation (PCF) to raise money to advance prostate cancer research. For the fourth consecutive year, the month-long fundraising initiative will be inviting Modell’s Sporting Goods shoppers at all of its 156 locations, to make a donation to help fund trailblazing research to defeat prostate cancer and improve early detection methods. Proceeds will benefit PCF, a nonprofit organization committed to globally accelerating the development of new breakthroughs in prostate cancer and finding a cure as quickly as possible.
Due to its success last year, Modell’s Sporting Goods will be relaunching the Give 5, Get $5 shopper incentive program which allows customers to make a $5 donation (or more) and receive a $5coupon to use in-store or when making an online purchase. Monetary donations in any amount will also be welcomed.
“Throughout our history, Modell’s Sporting Goods has been focused on programs that support families, youth, education, and physical activity,” said Tami Mohney, Senior Vice President & Chief Marketing Officer for Modell’s Sporting Goods. “Our company is dedicated to making a difference by being socially conscious and being proactive with philanthropic outreach. We view each customer as our neighbor and strive to improve the quality of life for our communities. Modell’s is proud to be teaming up with the Prostate Cancer Foundation for this worthwhile cause.”
Each year, three million men in the U.S. battle prostate cancer – one in nine will be diagnosed. The PCF is tirelessly working to reduce deaths from prostate cancer by supporting and funding research. The pipeline for new research breakthroughs and innovative treatment has never been more promising, said Jonathan Simons, MD, PCF’s President and CEO. “Corporate support from companies like Modell’s Sporting Goods makes it possible to continue our work of backing groundbreaking research and talented medical investigators while simultaneously providing the latest information and resources to the public.”
In 2017, this fundraising initiative raised more than $100,000 and the goal this year is to reach $125,000. Since 2015, the Modell’s Sporting Goods has raised more than $400,000 for prostate cancer research. For more information about the fundraiser, please visit www.Modells.com.
About the Prostate Cancer Foundation
The Prostate Cancer Foundation (PCF) is the world’s leading philanthropic organization funding and accelerating prostate cancer research. Founded in 1993, PCF has raised more than $745 millionand provided funding to more than 2,000 research programs at nearly 200 cancer centers and universities. The PCF global research enterprise now extends to 19 countries. PCF advocates for greater awareness of prostate cancer and more efficient investment of governmental research funds for transformational cancer research. Its efforts have helped produce a 20-fold increase in government funding for prostate cancer. For more information, visit www.pcf.org.
About Modell’s Sporting Goods
Founded in 1889, Modell’s Sporting Goods is the local family sporting goods destination that provides a convenient and compelling shopping experience for the athlete and fan in all of us. Modell’s offers customers an assortment of top brands in sporting goods equipment, footwear, team apparel and active apparel for every level of play year round. The retailer operates over 150 stores located in New York, New Jersey, Pennsylvania, Connecticut, Massachusetts, New Hampshire, Delaware, Maryland, Virginia and Washington, DC. In addition, www.Modells.com is a diverse website which services customers all over the country, filling all of their needs regardless of their residence.
MEDIA CONTACT:
Colleen McKenna
Prostate Cancer Foundation
(310) 570-4722
cmckenna@pcf.org
Donald Wilson
(310) 428-4730
dwilson.dwpr@gmail.com
SOURCE Prostate Cancer Foundation
