Friend,

This week marked the annual celebration of World Water Day, a perfect time for water-aware companies to celebrate their efforts to conserve water and educate consumers. Pantene strapped a handy timer onto shampoo bottles to help consumers remember to limit shower times; Xylem rolled out a month-long volunteering challenge to employees and Colgate-Palmolive revived its popular Super Bowl video encouraging consumers to ‘Make Every Drop Count‘.

Over on the podcast, Megan and Joe interview Aflac’s Buffy Swinehart on their #Duckprints effort that reached its fundraising goal of $1.5 million to fight childhood cancer for the first time, leaning heavily on social media. Tune in to CauseTalk Radio to hear how they accomplished this impressive goal.

Merrick Pet Care rolled out a new line of dog food that raises awareness (and money) for partner K9 for Warriors in an interesting mix of animal and veterans’ causes.