The theme of the United Nation’s 2017 World Water Day on March 22nd is wastewater and also “Why Waste Water?” with a program of events to urge consumers, companies and governments to take concrete steps and bold actions to tackle the planet’s water crisis.
One such bold solution comes from Pantene, a product that can’t function without water, but is also keen for consumers to conserve water at the same time.
The P&G-owned shampoo has been promoting sustainability and water conservation in Southern California, where it introduced a limited edition ShowerGlass bottle last November at Vons supermarket locations in Los Angeles.
The goal was simple: to help consumers take shorter, more effective, showers. Each shampoo in the new line features a five-minute hour glass timer strapped onto the bottle with a silicon band.