NEW YORK, April 11, 2016 /PRNewswire/ — Lokai is pleased to announce its partnership with Make-A-Wish®, along with NFL MVP Cam Newton, and the Cam Newton Foundation. Lokai, a socially responsible lifestyle brand that represents the importance of finding balance along life’s journey, has launched a limited-edition Neon Lokai to benefit Make-A-Wish. The campaign, which was announced jointly by Steven Izen, Founder & CEO of Lokai and Make-A-Wish President & CEO, David Williams, kicks off on April 11th, and runs through May 31st.
For each Neon Lokai sold between April 11th, 2016 and May 31st, 2016, Lokai will donate $1 to Make-A-Wish, with a guaranteed minimum donation of $300,000. The limited-edition Neon Lokai will officially be sold online at Lokai.com for $18. Lokai’s contribution will directly grant the wishes of dozens of children and their families across the country.
On behalf of Lokai, Cam Newton surprised three children who wished to meet the superstar in Charlotte, North Carolina. Video content featuring Cam surprising the kids will be shared via Lokai & Make-A-Wish social channels on April 29th, World Wish Day – a celebration of the first wish that inspired Make-A-Wish.
“We are so proud to support an organization that brings hope and happiness to children with life-threatening medical conditions,” said Steven Izen. “It is extremely rewarding to work with Make-A-Wish, helping to make wishes come true for these amazing children and their families. We encourage the entire Lokai community to join our efforts in bringing Make-A-Wish closer to achieving their ultimate vision – making the wish of every eligible child come true.”
“We’re incredibly passionate about granting the wishes of children with life-threatening medical conditions and are thrilled to work with our friends at Lokai to make even more wishes come true,” said Mr. Williams. “We’re dedicated to the thousands of wish kids whose wishes we grant each year around the country – and for good reason: a wish-come-true is a game-changer for kids in the fight against their illness. We know that a wish is a vital part of treatment, helping wish kids feel better, and sometimes get better. However, we can’t grant wishes without people like our friends at Lokai. Their support will help us grant even more incredible wishes that will help change the lives of wish kids and their families, forever.”
Since its launch in 2013, Lokai has raised over $4 Million for a variety of non-profit organizations. The partnership with Make-A-Wish represents the newest chapter in Lokai’s ongoing commitment to giving back. Supporters can share their Neon Lokai photos on Instagram, tagging @livelokai and @makeawishamerica, and using the hashtags #livelokai and #neonwish.
For additional information on Lokai’s partnership with Make-A-Wish, please visit the Make-A-Wish page on the Lokai website, Lokai.com/wish.
About Make-A-Wish Foundation®
Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 28,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 35 minutes. It has granted more than 270,000 wishes since its inception in 1980; more than 14,800 in 2015 alone. Visit Make-A-Wish at www.wish.org to learn more.
Lokai is a socially responsible lifestyle brand that represents the importance of finding balance along life’s journey. Cornell University Cum Laude Graduate, Steven Izen, founded the company in 2013, on the heels of a deeply emotional and transformative experience. Realizing that life is a cycle of highs and lows, he grew to appreciate the importance of remaining both humble and hopeful. The company infuses its trademark bracelets with elements sourced from the highest and lowest points on Earth – water from Mt. Everest and mud from the Dead Sea. The Lokai lifestyle is devoted to finding balance, sharing success during life’s peaks and gaining perspective during lows. Lokai supports this message by donating 10% of their net profits to various charitable organizations. Since launching, Lokai is sold in over 160 countries. Please visit www.lokai.com for more information.