A year ago on May 25th, the world witnessed the murder of George Floyd.
According to McKinsey, 32% of Fortune 1000 companies made a public statement about racial equity in response to this atrocity.
And consumers not only welcomed corporate engagement around the issue – they expected it.
According to Just Capital, 79% of Americans said companies should advance racial diversity and equity in the workplace. But they also said companies still have work to do when it comes to achieving racial equity both in the workplace but also more broadly across society.
There has been a lot of brand activity and consumer interest in this space over the past year, but what has it amounted to?
This is the question we asked RALLY’s Latia Curry to answer at this year’s Engage for Good (Virtual) Conference.
Not only did Latia do a recap of a brand advocacy map that charts a company’s issue fluency and depth of engagement, she went one step further to share a 10-point roadmap to help brands achieve what she considers the height of brand activism: when a company is “living their values”.
As a gift to you, in lieu of a June webinar, we’re making Latia’s fantastic keynote session available to you at no charge.
So if you missed this actionable session at the conference, you can watch it now (or whenever you’d like on demand).
We may not have solved the issue of racial justice and equity over the past twelve months but with strong social impact professionals like you and Latia on the job, I have no doubt that our collective understanding and fluency will continue to evolve and deepen.
I hope you enjoy and learn from this session as much as I did!
Engage for Good