In a few short years, Uber has revolutionized transportation in most major cities around the world. Along the way it has generated its share of controversy. Uber has masterfully used its app and network to build goodwill and brand loyalty via programs such as providing free rides home to inebriated consumers and collecting donations for Goodwill.
This webinar will feature the most popular speaker from our recent Canadian conference – Toronto Marketing Manager Brett Chang describing the key criteria Uber uses to determine whether they will advance a cause marketing initiative.
You will learn:
- How Uber uses cause marketing to feature their product
- The criteria used to determine how programs will extend social impact
- How Uber ensures they can add value for nonprofit partners
