TradeWorx: Helping Youth Experiencing Homelessness Access Careers In The Trades – The Home Depot Canada & The Home Depot Canada Foundation
The Home Depot Canada is committed to ending youth homelessness and in 2021, The Home Depot Canada Foundation launched TradeWorx, partnering with 10 organizations across Canada to equip youth with the skills they need to secure a living wage and attain permanent housing. Providing education and employment opportunities, TradeWorx helps to empower young people toward finding a home of their own.
The video to support this campaign tells a story through animation of a young person who is at first looking for “change” by collecting clinking coins on the street.
With a voice over that uses slam poetry to tell the story, the protagonist begins to learn a trade and to discover the power of making something. The video ends with the voice over saying, “I am no longer asking for the type of change that clinks, I found the type of change that builds.”